{"id":2981,"date":"2026-02-12T13:47:36","date_gmt":"2026-02-12T16:47:36","guid":{"rendered":"https:\/\/somarparcerias.com.br\/wsmr\/?page_id=2981"},"modified":"2026-02-27T10:54:05","modified_gmt":"2026-02-27T13:54:05","slug":"cfv-universidade","status":"publish","type":"page","link":"https:\/\/somarparcerias.com.br\/wsmr\/home\/ecossistema-somar\/hub-conhecimento-inteligencia-cafe-com-vendas\/cfv-universidade\/","title":{"rendered":"Universidade Caf\u00e9 com Vendas.\u200b"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2981\" class=\"elementor elementor-2981\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3eaefd16 e-flex e-con-boxed e-con e-parent\" data-id=\"3eaefd16\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-740349da e-con-full e-flex e-con e-child\" data-id=\"740349da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d52243 elementor-widget elementor-widget-heading\" data-id=\"5d52243\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Universidade Caf\u00e9 com Vendas.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-710cd32 elementor-widget elementor-widget-text-editor\" data-id=\"710cd32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>xxxxx<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5c8d56 elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e5c8d56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-home\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M280.37 148.26L96 300.11V464a16 16 0 0 0 16 16l112.06-.29a16 16 0 0 0 15.92-16V368a16 16 0 0 1 16-16h64a16 16 0 0 1 16 16v95.64a16 16 0 0 0 16 16.05L464 480a16 16 0 0 0 16-16V300L295.67 148.26a12.19 12.19 0 0 0-15.3 0zM571.6 251.47L488 182.56V44.05a12 12 0 0 0-12-12h-56a12 12 0 0 0-12 12v72.61L318.47 43a48 48 0 0 0-61 0L4.34 251.47a12 12 0 0 0-1.6 16.9l25.5 31A12 12 0 0 0 45.15 301l235.22-193.74a12.19 12.19 0 0 1 15.3 0L530.9 301a12 12 0 0 0 16.9-1.6l25.5-31a12 12 0 0 0-1.7-16.93z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Home <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Universidade Caf\u00e9 com Vendas.\u200b<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4f239524 e-flex e-con-boxed e-con e-parent\" data-id=\"4f239524\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6dc4b5e4 e-con-full e-flex e-con e-child\" data-id=\"6dc4b5e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-859b9fa elementor-align-start elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"859b9fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-star\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Conte\u00fado que Gera Receita.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1a9c46 elementor-widget elementor-widget-heading\" data-id=\"6e1a9c46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Intelig\u00eancia em Vendas e Comercial para Quem Decide.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-652a4de9 elementor-widget elementor-widget-text-editor\" data-id=\"652a4de9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"15\">No mercado B2B, a informa\u00e7\u00e3o \u00e9 a muni\u00e7\u00e3o do <b data-path-to-node=\"15\" data-index-in-node=\"61\">Vendedor Consultivo<\/b>. O <b data-path-to-node=\"15\" data-index-in-node=\"84\">Caf\u00e9 com Vendas<\/b> nasceu da necessidade de elevar o n\u00edvel da discuss\u00e3o sobre vendas no Brasil, fugindo das f\u00f3rmulas m\u00e1gicas e focando na ci\u00eancia da venda.<\/p>\n<p data-path-to-node=\"15\">Aqui, voc\u00ea encontrar\u00e1 dissec\u00e7\u00f5es t\u00e9cnicas de metodologias globais, estudos de caso, opini\u00f5es e avalia\u00e7\u00f5es sobre Vendas, parcerias estrat\u00e9gicas e autogest\u00e3o, al\u00e9m de an\u00e1lises profundas sobre o comportamento do comprador corporativo moderno (que n\u00e3o verdade n\u00e3o mudou muito).<\/p>\n<p data-path-to-node=\"16\"><b>Nossos artigos s\u00e3o escritos por quem est\u00e1 no campo de batalha<\/b>: os s\u00f3cios (Empreendedores Fundadores), por nossos Consultores Associados seniores e por Escritores convidados da SOMAR. Al\u00e9m de transmitir nossos conhecimentos por artigos, tamb\u00e9m produzimos e entregamos no blog v\u00eddeos.<\/p>\n<p data-path-to-node=\"16\">Como perceber\u00e3o, acreditamos no conceito de <i data-path-to-node=\"16\" data-index-in-node=\"133\">Challenger Sale<\/i>: <i><b>para vender valor, voc\u00ea precisa ensinar algo novo ao seu cliente, desafiando suas premissas atuais.<\/b><\/i> Este blog \u00e9 a nossa ferramenta para provocar <i data-path-to-node=\"16\" data-index-in-node=\"295\">insights<\/i> que mudam a forma como voc\u00ea enxerga sua opera\u00e7\u00e3o comercial, ajudando-o a diagnosticar problemas complexos antes de oferecer solu\u00e7\u00f5es. Caso voc\u00ea deseje conversar sobre algo que publicamos, estamos sempre h\u00e1 um clique.<\/p>\n<p data-path-to-node=\"17\">Seja voc\u00ea um <a href=\"https:\/\/somarparcerias.com.br\/wsmr\/home\/parcerias-estrategicas-taticas\/parceiro-de-negocios-equipe-vendas\/\">Parceiro de Neg\u00f3cios<\/a>, buscando afiar seu discurso consultivo, um Gestor de Vendas, que busca um maior retorno da sua equipe, ou um empres\u00e1rio tentando entender por que seu CRM\/SFA n\u00e3o gera dados confi\u00e1veis, este \u00e9 o seu lugar de reflex\u00e3o, debate e aprendizado.<\/p>\n<p data-path-to-node=\"17\"><b>Prepare seu caf\u00e9, abra sua mente e aproveite o conte\u00fado que fundamenta nossa pr\u00e1tica di\u00e1ria de consultoria e trabalho em Vendas.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-77d07634 e-con-full e-flex e-con e-child\" data-id=\"77d07634\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6406d37b elementor-widget elementor-widget-image\" data-id=\"6406d37b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/senior-man-holding-cup-coffee-newspaper-looking-away-1024x683.jpg\" class=\"attachment-large size-large wp-image-2178\" alt=\"\" srcset=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/senior-man-holding-cup-coffee-newspaper-looking-away-1024x683.jpg 1024w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/senior-man-holding-cup-coffee-newspaper-looking-away-300x200.jpg 300w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/senior-man-holding-cup-coffee-newspaper-looking-away-768x513.jpg 768w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/senior-man-holding-cup-coffee-newspaper-looking-away-1536x1025.jpg 1536w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/senior-man-holding-cup-coffee-newspaper-looking-away-2048x1367.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-540f183 elementor-widget__width-initial ekit-equal-height-disable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"540f183\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <a href=\"#\" class=\"ekit_global_links\">\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-center text- icon-top-align elementor-animation-   \">\n                    <div class=\"elementskit-box-header elementor-animation-\">\n                <div class=\"elementskit-info-box-icon  \">\n                    <i aria-hidden=\"true\" class=\"elementkit-infobox-icon icon icon-star\"><\/i>\n                <\/div>\n          <\/div>\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    Intelig\u00eancia que gera Autoridade Comercial.                <\/h3>\n                        \t\t  \t<p>Na Engenharia de Vendas, o improviso \u00e9 o inimigo do resultado. O Caf\u00e9 com Vendas nasceu da necessidade de manter nossas Equipes de Vendas constantemente afiadas nas metodologias de maior impacto no mundo: SPIN Selling, Solution Selling e Challenger Sale. Entendemos que o Vendedor Consultivo moderno precisa atuar como um conselheiro estrat\u00e9gico, e isso s\u00f3 \u00e9 poss\u00edvel atrav\u00e9s de uma base te\u00f3rica robusta e da an\u00e1lise fria do comportamento de compra. Este hub \u00e9 onde processamos a complexidade do mercado B2B e a transformamos em t\u00e1ticas aplic\u00e1veis.<\/p>\n                                <\/div>\n        \n        \n                <\/div>\n                <\/a>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3cdc79d9 e-flex e-con-boxed e-con e-parent\" data-id=\"3cdc79d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-74eb2541 e-con-full e-flex e-con e-child\" data-id=\"74eb2541\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b1838e elementor-grid-eael-col-1 elementor-grid-tablet-eael-col-2 elementor-grid-mobile-eael-col-1 elementor-widget elementor-widget-eael-post-grid\" data-id=\"0b1838e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;eael_post_grid_columns&quot;:&quot;eael-col-1&quot;,&quot;eael_post_grid_columns_tablet&quot;:&quot;eael-col-2&quot;,&quot;eael_post_grid_columns_mobile&quot;:&quot;eael-col-1&quot;}\" data-widget_type=\"eael-post-grid.default\">\n\t\t\t\t\t<div id=\"eael-post-grid-0b1838e\" class=\"eael-post-grid-container\">\n            <div class=\"eael-post-grid eael-post-appender eael-post-appender-0b1838e eael-post-grid-style-one\" data-layout-mode=\"masonry\"><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-1343 category-b2b-challenger-sale-destaque-cfv-metodologias-parceria-de-negocios-parceria-empresarial-parcerias-spin-selling-vendas tags-challenger-sale-estatisticas-metodologias-parceria-satyro-vendas\" data-id=\"1343\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"fas fa-long-arrow-alt-right\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/somarparcerias.com.br\/wsmr\/o-poder-das-parcerias-b2b-estrategias-para-o-sucesso-sustentavel\/\"target=\"_blank\"><\/a><\/div><div class=\"eael-entry-thumbnail \">\n                <img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/01\/hand-of-a-business-woman-giving-an-explanation-at-a-meeting-300x200.webp\" class=\"attachment-medium size-medium wp-image-779\" alt=\"\" srcset=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/01\/hand-of-a-business-woman-giving-an-explanation-at-a-meeting-300x200.webp 300w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/01\/hand-of-a-business-woman-giving-an-explanation-at-a-meeting.webp 612w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n            <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/somarparcerias.com.br\/wsmr\/o-poder-das-parcerias-b2b-estrategias-para-o-sucesso-sustentavel\/\" title=\"O poder das Parcerias B2B: estrat\u00e9gias para o sucesso sustent\u00e1vel.\">O poder das Parcerias B2B: estrat\u00e9gias para o sucesso sustent\u00e1vel.<\/a><\/h2><\/header><div class=\"eael-entry-header-after\"><div class=\"eael-author-avatar\"><a href=\"https:\/\/somarparcerias.com.br\/wsmr\/author\/satyroautor\/\"><img decoding=\"async\" src=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/EmpFundador-Quadrada-Satyro-1-150x150.png\" width=\"96\" height=\"96\" srcset=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/EmpFundador-Quadrada-Satyro-1-300x300.png 2x\" alt=\"Satyro Silva e Oliveira\" class=\"avatar avatar-96 wp-user-avatar wp-user-avatar-96 alignnone photo\" \/><\/a><\/div><div class=\"eael-entry-meta\"><span class=\"eael-posted-by\"><a href=\"https:\/\/somarparcerias.com.br\/wsmr\/author\/satyroautor\/\" title=\"Posts de Satyro Silva e Oliveira\" rel=\"author\">Satyro Silva e Oliveira<\/a><\/span><span class=\"eael-posted-on\"><time datetime=\"fevereiro 11, 2026\">fevereiro 11, 2026<\/time><\/span><\/div><\/div><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>Destacamos aqui as parcerias B2B como estrat\u00e9gias essenciais para crescimento sustent\u00e1vel, inova\u00e7\u00e3o e efici\u00eancia em vendas consultivas, exemplificadas pela plataforma criada pela SOMAR. Definimos parcerias como colabora\u00e7\u00f5es que compartilham recursos para objetivos m\u00fatuos, enfatizando alinhamento de interesses, acordos com NDA e trabalho integrado e solid\u00e1rio. Descrevemos os tipos de Parceiros da SOMAR (Empresariais e de Neg\u00f3cios), vantagens como comiss\u00f5es atrativas (at\u00e9 25% + b\u00f4nus), capacita\u00e7\u00e3o em metodologias como SPIN, Solution e Challenger Selling, e suporte com sistemas e ferramentas. Argumentamos com estat\u00edsticas como essa: parcerias geram 58% de receita em empresas de alto desempenho, reduzem CAC em 72%, aceleram as...<\/p><a href=\"https:\/\/somarparcerias.com.br\/wsmr\/o-poder-das-parcerias-b2b-estrategias-para-o-sucesso-sustentavel\/\" class=\"eael-post-elements-readmore-btn\">Leia mais.<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><\/div>\n            <div class=\"clearfix\"><\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-444e9685 e-con-full e-flex e-con e-child\" data-id=\"444e9685\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2eb037 elementor-align-start elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3c2eb037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-star\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Curadoria Semanal.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-440c2873 elementor-widget elementor-widget-heading\" data-id=\"440c2873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O Insight do momento que est\u00e1 mudando o jogo.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-201cf24b elementor-widget elementor-widget-text-editor\" data-id=\"201cf24b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"24\">Em um mar de informa\u00e7\u00f5es rasas, destacamos o artigo que melhor traduz o momento atual do mercado. Esta leitura foi selecionada por nossa curadoria para ajudar voc\u00ea a resolver um gargalo imediato na sua opera\u00e7\u00e3o ou mentalidade comercial.<\/p>\n<p data-path-to-node=\"24\">O <b data-path-to-node=\"20\" data-index-in-node=\"19\">eBoletim Caf\u00e9 com Vendas<\/b> \u00e9 a nossa pe\u00e7a de curadoria semanal enviada para quem rejeita conte\u00fados superficiais. Nele, destilamos o que h\u00e1 de mais relevante no Ecossistema: de novos artigos t\u00e9cnicos a <i data-path-to-node=\"20\" data-index-in-node=\"218\">insights<\/i> pr\u00e1ticos colhidos na opera\u00e7\u00e3o real do <b data-path-to-node=\"20\" data-index-in-node=\"265\">SOMANDO<\/b>.<\/p>\n<p data-path-to-node=\"24\">Este \u00e9 o seu ponto de contato semanal com a Engenharia de Vendas, garantindo que sua mentalidade esteja sempre alinhada \u00e0s melhores pr\u00e1ticas globais e aos movimentos l\u00f3gicos do comprador.<\/p>\n<p data-path-to-node=\"25\">Clique ao lado para ler o artigo em destaque da semana. E para n\u00e3o ter de vir aqui sempre, assine abaixo nosso eBoletim. Imediatamente!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c51ad05 elementor-widget__width-initial eael-wpforms-labels-yes eael-wpforms-form-button-custom elementor-widget elementor-widget-eael-wpforms\" data-id=\"c51ad05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-wpforms.default\">\n\t\t\t\t\t            <div class=\"eael-contact-form eael-wpforms eael-custom-radio-checkbox eael-wpforms-align-center\">\n                                <div class=\"wpforms-container wpforms-container-full wpforms-render-modern\" id=\"wpforms-608\"><form id=\"wpforms-form-608\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"608\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/wsmr\/wp-json\/wp\/v2\/pages\/2981\" data-token=\"46ec678f391ad7aa5487888fcba025d3\" data-token-time=\"1781955203\"><noscript class=\"wpforms-error-noscript\">Ative o JavaScript no seu navegador para preencher este formul\u00e1rio.<\/noscript><div id=\"wpforms-error-noscript\" style=\"display: none;\">Ative o JavaScript no seu navegador para preencher este formul\u00e1rio.<\/div><div class=\"wpforms-field-container\"><div id=\"wpforms-608-field_0-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"0\"><label class=\"wpforms-field-label\" for=\"wpforms-608-field_0\">Nome <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"text\" id=\"wpforms-608-field_0\" class=\"wpforms-field-small wpforms-field-required\" name=\"wpforms[fields][0]\" aria-errormessage=\"wpforms-608-field_0-error\" required><\/div><div id=\"wpforms-608-field_1-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-608-field_1\">Email <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"email\" id=\"wpforms-608-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" spellcheck=\"false\" aria-errormessage=\"wpforms-608-field_1-error\" required><\/div>\t\t<div id=\"wpforms-608-field_2-container\"\n\t\t\tclass=\"wpforms-field wpforms-field-text\"\n\t\t\tdata-field-type=\"text\"\n\t\t\tdata-field-id=\"2\"\n\t\t\t>\n\t\t\t<label class=\"wpforms-field-label\" for=\"wpforms-608-field_2\" >Email Nome personalizado<\/label>\n\t\t\t<input type=\"text\" id=\"wpforms-608-field_2\" class=\"wpforms-field-medium\" name=\"wpforms[fields][2]\" >\n\t\t<\/div>\n\t\t<div id=\"wpforms-608-field_3-container\" class=\"wpforms-field wpforms-field-captcha\" data-field-id=\"3\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-608-field_3\" aria-hidden=\"false\">Captcha personalizado <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label>\t\t\t<div class=\"wpforms-captcha-math\">\n\t\t\t\t<span id=\"wpforms-608-field_3-question\" class=\"wpforms-captcha-equation\">\n\t\t\t\t\t<span class=\"n1\">6<\/span>\n\t\t\t\t\t\t\t<span class=\"cal\">+<\/span>\n\t\t\t\t\t\t\t<span class=\"n2\">13<\/span>\t\t\t\t\t<span class=\"e\">=<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<input type=\"text\" id=\"wpforms-608-field_3\" class=\"wpforms-field-medium wpforms-field-required a\" data-rule-wpf-captcha=\"math\" data-is-wrapped-field=\"1\" name=\"wpforms[fields][3][a]\" placeholder=\"(responda a quest\u00e3o)\" aria-errormessage=\"wpforms-608-field_3-error\" aria-describedby=\"wpforms-608-field_3-question\" required>\t\t\t\t<input type=\"hidden\" name=\"wpforms[fields][3][cal]\" class=\"cal\">\n\t\t\t\t<input type=\"hidden\" name=\"wpforms[fields][3][n2]\" class=\"n2\">\n\t\t\t\t<input type=\"hidden\" name=\"wpforms[fields][3][n1]\" class=\"n1\">\n\t\t\t<\/div>\n\t\t\t<\/div><script>\n\t\t\t\t( function() {\n\t\t\t\t\tconst style = document.createElement( 'style' );\n\t\t\t\t\tstyle.appendChild( document.createTextNode( '#wpforms-608-field_2-container { position: absolute !important; overflow: hidden !important; display: inline !important; height: 1px !important; width: 1px !important; z-index: -1000 !important; padding: 0 !important; } #wpforms-608-field_2-container input { visibility: hidden; } #wpforms-conversational-form-page #wpforms-608-field_2-container label { counter-increment: none; }' ) );\n\t\t\t\t\tdocument.head.appendChild( style );\n\t\t\t\t\tdocument.currentScript?.remove();\n\t\t\t\t} )();\n\t\t\t<\/script><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"608\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/pages\/2981\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-608\" class=\"wpforms-submit\" data-alt-text=\"Enviando...\" data-submit-text=\"Quero Assinar!\" aria-live=\"assertive\" value=\"wpforms-submit\">Quero Assinar!<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/plugins\/wpforms\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Carregando\"><\/div><\/form><\/div>  <!-- .wpforms-container -->            <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-be71fd3 e-flex e-con-boxed e-con e-parent\" data-id=\"be71fd3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-fc24f33 e-con-full e-flex e-con e-child\" data-id=\"fc24f33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbb0599 elementor-align-start elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"bbb0599\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-graduation-cap-solid\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Navegue por Interesse.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-759e683 elementor-widget elementor-widget-heading\" data-id=\"759e683\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Escolha sua Trilha de Estudo para Evoluir.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eca54f6 elementor-widget elementor-widget-text-editor\" data-id=\"eca54f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Mantemos tr\u00eas trilhas de conhecimento principais de estudo que sugerimos para o aprendizado e a evolu\u00e7\u00e3o dos empres\u00e1rios, gestores de venda e vendedores em geral. Elas re\u00fanem todo o conhecimento para atuarmos em vendas consultivas B2B com metas superadas, mantendo a tranquilidade no final do m\u00eas por estar sempre crescendo no desempenho.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ba724c8 e-con-full e-flex e-con e-child\" data-id=\"ba724c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-018e5b6 e-con-full e-flex e-con e-child\" data-id=\"018e5b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72a1608 elementor-widget elementor-widget-text-editor\" data-id=\"72a1608\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Para facilitar sua jornada de aprendizado, organizamos nosso conte\u00fado nas tr\u00eas \u00e1reas mestres que sustentam a metodologia SOMAR.<\/p>\n<p>Voc\u00ea encontra essa trilha no <strong>Blog e na Livraria do Caf\u00e9 com Venda<\/strong>s e futuramente em nossa <strong>Universidade Corporativa<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7715401 e-con-full e-flex e-con e-child\" data-id=\"7715401\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb1647 ekit-equal-height-enable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"3fb1647\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <a href=\"#\" class=\"ekit_global_links\">\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-center text- icon-top-align elementor-animation-   \">\n                    <div class=\"elementskit-box-header elementor-animation-\">\n                <div class=\"elementskit-info-box-icon  \">\n                    <i aria-hidden=\"true\" class=\"elementkit-infobox-icon icon icon-review\"><\/i>\n                <\/div>\n          <\/div>\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    Vendas &amp; Metodologia                <\/h3>\n                        \t\t  \t<p>Essa trilha foca em t\u00e9cnica pura: como perguntar, como negociar e como fechar usando SPIN Selling,\u00a0Solution Selling e Challenger Sale. \u00c9 o manual pr\u00e1tico do Vendedor Consultivo. Ela contempla as metodologias de venda que utilizamos: SPIN, Solution e Challenger.<\/p>\n                                <\/div>\n        \n        \n                <\/div>\n                <\/a>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c527f2a e-con-full e-flex e-con e-child\" data-id=\"c527f2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bdfae3 ekit-equal-height-enable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"6bdfae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <a href=\"#\" class=\"ekit_global_links\">\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-center text- icon-top-align elementor-animation-   \">\n                    <div class=\"elementskit-box-header elementor-animation-\">\n                <div class=\"elementskit-info-box-icon  \">\n                    <i aria-hidden=\"true\" class=\"elementkit-infobox-icon icon icon-hand_shake\"><\/i>\n                <\/div>\n          <\/div>\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    Parceria Estrat\u00e9gica                <\/h3>\n                        \t\t  \t<p>Essa trilha \u00e9 voltada para l\u00edderes e empres\u00e1rios. Aqui discutimos a estrutura\u00e7\u00e3o de canais, o modelo de Parceria, comissionamento e estrat\u00e9gias de escala - como as usadas pela AG Capital. \u00c9 onde falamos sobre o neg\u00f3cio\u00a0da venda e a gera\u00e7\u00e3o de riqueza em nosso dia a dia.<\/p>\n                                <\/div>\n        \n        \n                <\/div>\n                <\/a>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-e4fa479 e-con-full e-flex e-con e-child\" data-id=\"e4fa479\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b0754e ekit-equal-height-enable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"0b0754e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <a href=\"#\" class=\"ekit_global_links\">\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-center text- icon-top-align elementor-animation-   \">\n                    <div class=\"elementskit-box-header elementor-animation-\">\n                <div class=\"elementskit-info-box-icon  \">\n                    <i aria-hidden=\"true\" class=\"elementkit-infobox-icon icon icon-brain\"><\/i>\n                <\/div>\n          <\/div>\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    Autogest\u00e3o &amp; Cultura                <\/h3>\n                        \t\t  \t<p>Essa trilha aborda o fator humano. Como manter a disciplina sem chefe? Como criar uma cultura de confiabilidade? Como ser dono do seu neg\u00f3cio trabalhando conosco. Informa\u00e7\u00f5es essenciais para quem trabalha no modelo remoto e busca alto desempenho mental e produtivo.<\/p>\n                                <\/div>\n        \n        \n                <\/div>\n                <\/a>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2030fb19 e-flex e-con-boxed e-con e-parent\" data-id=\"2030fb19\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-777d9b6b e-con-full e-flex e-con e-child\" data-id=\"777d9b6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc8a1d2 elementor-widget elementor-widget-image\" data-id=\"bc8a1d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"479\" src=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/Hub-de-Inteligencia-Homem-com-mente-digital-Mais-Curto-1024x613.png\" class=\"attachment-large size-large wp-image-2948\" alt=\"\" srcset=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/Hub-de-Inteligencia-Homem-com-mente-digital-Mais-Curto-1024x613.png 1024w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/Hub-de-Inteligencia-Homem-com-mente-digital-Mais-Curto-300x180.png 300w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/Hub-de-Inteligencia-Homem-com-mente-digital-Mais-Curto-768x460.png 768w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/Hub-de-Inteligencia-Homem-com-mente-digital-Mais-Curto-1536x919.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3344c808 e-con-full e-flex e-con e-child\" data-id=\"3344c808\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3802db73 elementor-align-start elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3802db73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-star\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Fundamenta\u00e7\u00e3o T\u00e9cnica.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-970d5da elementor-widget elementor-widget-heading\" data-id=\"970d5da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Explore o Hub de Intelig\u00eancia.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a01bdad elementor-widget elementor-widget-text-editor\" data-id=\"7a01bdad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"27\">O Caf\u00e9 com Vendas se manifesta atrav\u00e9s de tr\u00eas frentes que sustentam as nossas 5 Trilhas de conhecimento:<\/p>\n<ul data-path-to-node=\"28\">\n<li>\n<p data-path-to-node=\"28,0,0\"><b data-path-to-node=\"28,0,0\" data-index-in-node=\"0\">Blog:<\/b> An\u00e1lises profundas sobre a ci\u00eancia das vendas complexas e estudos de caso de Engenharia de Vendas.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"28,1,0\"><b data-path-to-node=\"28,1,0\" data-index-in-node=\"0\">Livraria:<\/b> Curadoria t\u00e9cnica das obras reconhecidas mundialmente que fundamentam nossa abordagem (Neil Rackham, Matthew Dixon, etc).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"28,2,0\"><b data-path-to-node=\"28,2,0\" data-index-in-node=\"0\">Gloss\u00e1rio:<\/b> Alinhamento definitivo das terminologias t\u00e9cnicas, garantindo que parceiros e clientes falem a mesma l\u00edngua comercial.<\/p>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f2d1b71 e-flex e-con-boxed e-con e-parent\" data-id=\"f2d1b71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f3ceb26 e-con-full e-flex e-con e-child\" data-id=\"f3ceb26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b31f130 elementor-align-start elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b31f130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-star\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Forma\u00e7\u00e3o de Elite.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb26ea9 elementor-widget elementor-widget-heading\" data-id=\"cb26ea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Universidade Corporativa Caf\u00e9 com Vendas.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25e604d elementor-widget elementor-widget-text-editor\" data-id=\"25e604d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Para aqueles que buscam a maestria em vendas consultivas B2B, a <b data-path-to-node=\"35\" data-index-in-node=\"55\">Universidade Caf\u00e9 com Vendas<\/b> oferece o caminho de certifica\u00e7\u00e3o para quem quer aprender para vender mais, melhor e sempre.<\/p>\n<p>Aqui, o conhecimento reconhecido e comprovado se torna pr\u00e1tica assistida atrav\u00e9s de cursos, palestras e workshops imersivos, participativos e vivenciais.<\/p>\n<p>Nosso foco \u00e9 preparar o profissional para atuar <strong>com total Senso de Propriedade, com desenvoltura de quem sabe como alcan\u00e7ar seus objetivos e metas, dominando os sistemas e ferramentas necess\u00e1rios para liderar negocia\u00e7\u00f5es com seguran\u00e7a t\u00e9cnica e autoridade.<\/strong> Nela voc\u00ea aprende a vender! Simples assim.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-94a7b4c e-con-full e-flex e-con e-child\" data-id=\"94a7b4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f55da07 elementor-widget elementor-widget-image\" data-id=\"f55da07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/Universidade-Sala-de-estudo-corporativa-ativa-1024x683.jpg\" class=\"attachment-large size-large wp-image-2959\" alt=\"\" srcset=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/Universidade-Sala-de-estudo-corporativa-ativa-1024x683.jpg 1024w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/Universidade-Sala-de-estudo-corporativa-ativa-300x200.jpg 300w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/Universidade-Sala-de-estudo-corporativa-ativa-768x512.jpg 768w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/Universidade-Sala-de-estudo-corporativa-ativa-1536x1024.jpg 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-686a354 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"686a354\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon elementor-animation-grow-rotate\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-management\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4d8a1d4 e-con-full e-transform e-flex e-con e-child\" data-id=\"4d8a1d4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbab9bf content-align-cta-default eael-cta-overlay-yes elementor-widget elementor-widget-eael-cta-box\" data-id=\"fbab9bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-img cta-preset-2\">\n        <h4 class=\"sub-title\">Verifique a Agenda da Universidade Caf\u00e9 com Vendas e Aprenda Conosco!<\/h4><h3 class=\"title eael-cta-heading\">Conhe\u00e7a a agenda de estudos que planejamos.<\/h3><p>Planejamos nossa agenda tendo em vista as palestras, cursos, treinamentos e workshops que entregamos para nossos Parceiros de Neg\u00f3cios. E tamb\u00e9m consideramos o interesse que voc\u00eas demonstram pelo evento de conehcimento que planejamos. Ambos s\u00e3o gatilhos importantes para marcamos a realiza\u00e7\u00e3o e definirmos as condi\u00e7\u00f5es de realiza\u00e7\u00e3o<\/p><a href=\"#\" class=\"cta-button cta-preset-2 cta-btn-preset-2 \"><span class=\"btn-icon\"><i class=\"jki jki-agenda-light\"><\/i><\/span>Quero ver a Agenda e Escolher o que Aprender.<\/a>\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-202744f e-flex e-con-boxed e-con e-parent\" data-id=\"202744f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-73733bc e-con-full e-flex e-con e-child\" data-id=\"73733bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8de9ae elementor-align-start elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c8de9ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-star\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Aprofunde-se.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eedb40e elementor-widget elementor-widget-heading\" data-id=\"eedb40e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Explore o Universo Caf\u00e9 com Vendas.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2cd471 elementor-widget elementor-widget-text-editor\" data-id=\"d2cd471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"61\">O Blog \u00e9 apenas a porta de entrada para o conhecimento. Se voc\u00ea encontrou um termo t\u00e9cnico em um artigo e ficou em d\u00favida, consulte nosso <b data-path-to-node=\"61\" data-index-in-node=\"155\">Gloss\u00e1rio Caf\u00e9 com Vendas<\/b> <code data-path-to-node=\"61\" data-index-in-node=\"181\">[Link para Gloss\u00e1rio]<\/code>, onde definimos termos essenciais como <i data-path-to-node=\"61\" data-index-in-node=\"242\">Churn<\/i>, <i data-path-to-node=\"61\" data-index-in-node=\"249\">CAC<\/i> e <i data-path-to-node=\"61\" data-index-in-node=\"255\">Rapport<\/i>. Se quer beber direto da fonte, visite nossa <b data-path-to-node=\"61\" data-index-in-node=\"308\">Livraria Caf\u00e9 com Vendas<\/b> <code data-path-to-node=\"61\" data-index-in-node=\"333\">[Link para Livraria]<\/code>, onde indicamos as obras originais de Neil Rackham e Matthew Dixon.<\/p>\n<p data-path-to-node=\"62\">Para quem busca certifica\u00e7\u00e3o e treinamento formal, apresentaremos em breve a <b data-path-to-node=\"62\" data-index-in-node=\"66\">Universidade Caf\u00e9 com Vendas<\/b> <code data-path-to-node=\"62\" data-index-in-node=\"95\">[Link para P\u00e1gina Educa\u00e7\u00e3o\/Universidade]<\/code>. Ela \u00e9 o nosso hub de palestras, cursos e workshops focados em formar a elite de Vendedores Consultivos e Gestores de Vendas do Brasil. L\u00e1, a teoria do blog vira pr\u00e1tica de sala de aula, com simula\u00e7\u00f5es e mentorias.<\/p>\n<p data-path-to-node=\"63\">O conhecimento da SOMAR \u00e9 circular e integrado: o artigo leva ao livro, que leva ao curso da Universidade, que volta para a pr\u00e1tica de mercado. Tudo sob a mesma marca de excel\u00eancia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a8baeb7 e-con-full e-flex e-con e-child\" data-id=\"a8baeb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-685ee71 elementor-widget elementor-widget-image\" data-id=\"685ee71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"350\" src=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/01\/business-people-in-a-meeting-with-cityscape-in-the-background-free-photo.webp\" class=\"attachment-large size-large wp-image-1244\" alt=\"\" srcset=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/01\/business-people-in-a-meeting-with-cityscape-in-the-background-free-photo.webp 625w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/01\/business-people-in-a-meeting-with-cityscape-in-the-background-free-photo-300x168.webp 300w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1cacba32 e-flex e-con-boxed e-con e-parent\" data-id=\"1cacba32\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7c5cd21b e-con-full e-flex e-con e-child\" data-id=\"7c5cd21b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67eee090 elementor-widget__width-initial content-align-cta-default elementor-widget elementor-widget-eael-cta-box\" data-id=\"67eee090\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-lite cta-preset-2\">\n        <h4 class=\"sub-title\">O futuro das sua Vendas come\u00e7a aqui e agora.<\/h4><h3 class=\"title eael-cta-heading\">Gostou da teoria? Vamos para a pr\u00e1tica.<\/h3><p>Ler sobre Venda Consultiva \u00e9 \u00f3timo, mas ter uma equipe aplicando isso na sua empresa \u00e9 transformador. Agende um diagn\u00f3stico e veja como aplicamos esses conceitos no mundo real.<\/p><a href=\"https:\/\/somarparcerias.com.br\/wsmr\/home\/como-fazemos\/somarparcerias-com-br-agendamentos-estrategicos\/diagnostico-comercial-de-vendas-preliminar\/\" target=\"_blank\" class=\"cta-button cta-preset-2 cta-btn-preset-2 \"><span class=\"btn-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-bullhorn\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M576 240c0-23.63-12.95-44.04-32-55.12V32.01C544 23.26 537.02 0 512 0c-7.12 0-14.19 2.38-19.98 7.02l-85.03 68.03C364.28 109.19 310.66 128 256 128H64c-35.35 0-64 28.65-64 64v96c0 35.35 28.65 64 64 64h33.7c-1.39 10.48-2.18 21.14-2.18 32 0 39.77 9.26 77.35 25.56 110.94 5.19 10.69 16.52 17.06 28.4 17.06h74.28c26.05 0 41.69-29.84 25.9-50.56-16.4-21.52-26.15-48.36-26.15-77.44 0-11.11 1.62-21.79 4.41-32H256c54.66 0 108.28 18.81 150.98 52.95l85.03 68.03a32.023 32.023 0 0 0 19.98 7.02c24.92 0 32-22.78 32-32V295.13C563.05 284.04 576 263.63 576 240zm-96 141.42l-33.05-26.44C392.95 311.78 325.12 288 256 288v-96c69.12 0 136.95-23.78 190.95-66.98L480 98.58v282.84z\"><\/path><\/svg><\/span>Vamos agendar um diagn\u00f3stico comercial?<\/a>\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-da459c3 e-flex e-con-boxed e-con e-parent\" data-id=\"da459c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-10b75182 e-con-full e-flex e-con e-child\" data-id=\"10b75182\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-567870fb elementor-align-start elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"567870fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-question\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M202.021 0C122.202 0 70.503 32.703 29.914 91.026c-7.363 10.58-5.093 25.086 5.178 32.874l43.138 32.709c10.373 7.865 25.132 6.026 33.253-4.148 25.049-31.381 43.63-49.449 82.757-49.449 30.764 0 68.816 19.799 68.816 49.631 0 22.552-18.617 34.134-48.993 51.164-35.423 19.86-82.299 44.576-82.299 106.405V320c0 13.255 10.745 24 24 24h72.471c13.255 0 24-10.745 24-24v-5.773c0-42.86 125.268-44.645 125.268-160.627C377.504 66.256 286.902 0 202.021 0zM192 373.459c-38.196 0-69.271 31.075-69.271 69.271 0 38.195 31.075 69.27 69.271 69.27s69.271-31.075 69.271-69.271-31.075-69.27-69.271-69.27z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">FAQ - CAF\u00c9 COM VENDAS<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b9790f9 elementor-widget elementor-widget-heading\" data-id=\"2b9790f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00favidas frequentes.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36d1dff2 elementor-widget elementor-widget-text-editor\" data-id=\"36d1dff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"14\"><strong>A Universidade Caf\u00e9 com vendas \u00e9 o centro de capacita\u00e7\u00e3o t\u00e9cnica onde transformamos o potencial comercial em profici\u00eancia real na Engenharia de Vendas.<\/strong><\/p>\n<p>Abaixo, respondemos como funciona nossa produ\u00e7\u00e3o de conte\u00fado e como voc\u00ea pode interagir com nossa central de intelig\u00eancia. Para mais d\u00favidas frequentes, visite a <a href=\"https:\/\/somarparcerias.com.br\/wsmr\/home\/ecossistema-somar\/hub-conhecimento-inteligencia-cafe-com-vendas\/faq-duvidas-frequentes\/#faq-cfv-universidade\"><b data-path-to-node=\"75\" data-index-in-node=\"228\">Central de D\u00favidas Frequentes (FAQs)<\/b><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-630581d elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"630581d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t\t            <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-630581d\" data-scroll-on-click=\"yes\" data-scroll-speed=\"300\" data-accordion-id=\"630581d\" data-accordion-type=\"accordion\" data-toogle-speed=\"300\">\n            <div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"qual-o-objetivo-principal-da-universidade-somar\" class=\"elementor-tab-title eael-accordion-header active-default\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-1031\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Qual \u00e9 o objetivo principal da Universidade SOMAR?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-1031\" class=\"eael-accordion-content clearfix active-default\" data-tab=\"1\" aria-labelledby=\"qual-o-objetivo-principal-da-universidade-somar\"><p>A Universidade funciona como o acelerador de compet\u00eancias t\u00e9cnicas que garante o nivelamento de excel\u00eancia de todos os membros do nosso Ecossistema. Oferecemos uma forma\u00e7\u00e3o que vai al\u00e9m das palestras motivacionais, focando no dom\u00ednio pr\u00e1tico das metodologias SPIN, Solution e Challenger Selling. Nosso prop\u00f3sito \u00e9 formar Engenheiros de Vendas capazes de conduzir diagn\u00f3sticos complexos e gerar previsibilidade de receita para qualquer organiza\u00e7\u00e3o.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"quem-pode-ter-acesso-aos-cursos-e-certificaes-oferecidos\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-1032\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Quem pode ter acesso aos cursos e certifica\u00e7\u00f5es oferecidos?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-1032\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"quem-pode-ter-acesso-aos-cursos-e-certificaes-oferecidos\"><p>O acesso \u00e0 Universidade \u00e9 priorizado para nossos Parceiros de Neg\u00f3cio (PNs) e para as equipes internas de nossos Parceiros Empresariais em processo de estrutura\u00e7\u00e3o comercial. Tamb\u00e9m abrimos trilhas espec\u00edficas para o mercado geral que busca elevar seu n\u00edvel t\u00e9cnico e ingressar no futuro das vendas consultivas de elite. Essa abertura controlada garante que a intelig\u00eancia da SOMAR ajude a profissionalizar o mercado enquanto protege o nosso diferencial t\u00e1tico.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"quais-so-os-principais-mdulos-de-estudo-da-trilha-fundamental\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"3\" aria-controls=\"elementor-tab-content-1033\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Quais s\u00e3o os principais m\u00f3dulos de estudo da trilha fundamental?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-1033\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"quais-so-os-principais-mdulos-de-estudo-da-trilha-fundamental\"><p>A trilha fundamental \u00e9 composta por cinco m\u00f3dulos cr\u00edticos: Diagn\u00f3stico T\u00e9cnico (SPIN), Engenharia da Solu\u00e7\u00e3o, Negocia\u00e7\u00e3o Desafiadora (Challenger), Tecnologias SFA e Gest\u00e3o por Autogest\u00e3o. Cada m\u00f3dulo \u00e9 desenhado de forma sequencial para construir uma autoridade t\u00e9cnica s\u00f3lida e uma mentalidade de dono do resultado. Essa base completa \u00e9 o que permite ao profissional atuar com seguran\u00e7a em negocia\u00e7\u00f5es que envolvem m\u00faltiplos decisores e ciclos longos.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"a-universidade-oferece-treinamento-para-o-uso-de-tecnologias-sfa\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"4\" aria-controls=\"elementor-tab-content-1034\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">A Universidade oferece treinamento para o uso de tecnologias SFA?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-1034\" class=\"eael-accordion-content clearfix\" data-tab=\"4\" aria-labelledby=\"a-universidade-oferece-treinamento-para-o-uso-de-tecnologias-sfa\"><p>Sim, um pilar central da nossa forma\u00e7\u00e3o \u00e9 o dom\u00ednio das ferramentas de automa\u00e7\u00e3o que garantem a ader\u00eancia rigorosa ao m\u00e9todo de vendas. Ensinamos o aluno a utilizar o sistema n\u00e3o como uma tarefa burocr\u00e1tica, mas como um aliado estrat\u00e9gico que gera dados para sua pr\u00f3pria performance. Dominar a tecnologia SFA \u00e9 um requisito obrigat\u00f3rio para qualquer profissional que deseje operar dentro da unidade de execu\u00e7\u00e3o SOMANDO.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"como-as-aulas-so-estruturadas-entre-teoria-e-prtica\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"5\" aria-controls=\"elementor-tab-content-1035\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Como as aulas s\u00e3o estruturadas entre teoria e pr\u00e1tica?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-1035\" class=\"eael-accordion-content clearfix\" data-tab=\"5\" aria-labelledby=\"como-as-aulas-so-estruturadas-entre-teoria-e-prtica\"><p>Utilizamos um modelo de aprendizado ativo onde cada conceito te\u00f3rico \u00e9 imediatamente seguido por exerc\u00edcios de aplica\u00e7\u00e3o real e sess\u00f5es de <i>role-playing<\/i> assistidas. Acreditamos que o conhecimento comercial s\u00f3 \u00e9 retido quando o profissional \u00e9 desafiado a aplic\u00e1-lo em simula\u00e7\u00f5es de cen\u00e1rios cr\u00edticos de negocia\u00e7\u00e3o. Essa abordagem pr\u00e1tica reduz drasticamente o tempo entre o aprendizado na sala virtual e a gera\u00e7\u00e3o de faturamento no campo de batalha.<\/p><\/div>\n\t\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Universidade Caf\u00e9 com Vendas. xxxxx Home Conte\u00fado que Gera Receita. Intelig\u00eancia em Vendas e Comercial para Quem Decide. No mercado B2B, a informa\u00e7\u00e3o \u00e9 a muni\u00e7\u00e3o do Vendedor Consultivo. O Caf\u00e9 com Vendas nasceu da necessidade de elevar o n\u00edvel da discuss\u00e3o sobre vendas no Brasil, fugindo das f\u00f3rmulas m\u00e1gicas e focando na ci\u00eancia da [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":421,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-2981","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/pages\/2981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/comments?post=2981"}],"version-history":[{"count":10,"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/pages\/2981\/revisions"}],"predecessor-version":[{"id":4625,"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/pages\/2981\/revisions\/4625"}],"up":[{"embeddable":true,"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/pages\/421"}],"wp:attachment":[{"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/media?parent=2981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}