{"id":180,"date":"2026-01-14T20:20:04","date_gmt":"2026-01-14T23:20:04","guid":{"rendered":"https:\/\/somarparcerias.com.br\/wsmr\/?page_id=180"},"modified":"2026-03-17T06:26:15","modified_gmt":"2026-03-17T09:26:15","slug":"como-fazemos","status":"publish","type":"page","link":"https:\/\/somarparcerias.com.br\/wsmr\/home\/como-fazemos\/","title":{"rendered":"Como fazemos."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"180\" class=\"elementor elementor-180\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-614106ca e-flex e-con-boxed e-con e-parent\" data-id=\"614106ca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2d8b2d45 e-con-full e-flex e-con e-child\" data-id=\"2d8b2d45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b435fac elementor-widget elementor-widget-heading\" data-id=\"1b435fac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Como fazemos.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a0458 elementor-widget elementor-widget-text-editor\" data-id=\"71a0458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nosso m\u00e9todo \u00e9 a ponte entre a sua meta e o seu resultado. Trabalhamos com um framework propriet\u00e1rio de 5 etapas que vai do <b data-path-to-node=\"6\" data-index-in-node=\"158\">Diagn\u00f3stico Profundo<\/b> \u00e0 <b data-path-to-node=\"6\" data-index-in-node=\"181\">Escala Acelerada<\/b>. N\u00e3o pulamos etapas e rejeitamos scripts engessados: primeiro entendemos o cen\u00e1rio, depois desenhamos a estrat\u00e9gia consultiva e, s\u00f3 ent\u00e3o, executamos com for\u00e7a total. Conhe\u00e7a o passo a passo de como transformamos departamentos comerciais em M\u00e1quinas de Vendas previs\u00edveis e os principais processos das metodologias de venda que adotamos integralmente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f363453 elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f363453\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-home\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M280.37 148.26L96 300.11V464a16 16 0 0 0 16 16l112.06-.29a16 16 0 0 0 15.92-16V368a16 16 0 0 1 16-16h64a16 16 0 0 1 16 16v95.64a16 16 0 0 0 16 16.05L464 480a16 16 0 0 0 16-16V300L295.67 148.26a12.19 12.19 0 0 0-15.3 0zM571.6 251.47L488 182.56V44.05a12 12 0 0 0-12-12h-56a12 12 0 0 0-12 12v72.61L318.47 43a48 48 0 0 0-61 0L4.34 251.47a12 12 0 0 0-1.6 16.9l25.5 31A12 12 0 0 0 45.15 301l235.22-193.74a12.19 12.19 0 0 1 15.3 0L530.9 301a12 12 0 0 0 16.9-1.6l25.5-31a12 12 0 0 0-1.7-16.93z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Home <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Como fazemos.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-39a0edaf e-flex e-con-boxed e-con e-parent\" data-id=\"39a0edaf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-712572fa e-con-full e-flex e-con e-child\" data-id=\"712572fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a5cb4a elementor-align-start elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2a5cb4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icon_datareport_alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sem Achismos, Apenas Dados.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e011175 elementor-widget elementor-widget-heading\" data-id=\"4e011175\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O M\u00e9todo SOMAR: Engenharia de Vendas de Resultados.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b468dde elementor-widget elementor-widget-text-editor\" data-id=\"5b468dde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"7\">Vendas complexas n\u00e3o aceitam improviso, mas tamb\u00e9m n\u00e3o toleram a rigidez rob\u00f3tica dos scripts tradicionais. Por isso, a SOMAR desenvolveu uma metodologia propriet\u00e1ria que encara o processo comercial como uma linha de produ\u00e7\u00e3o inteligente: cada etapa deve agregar valor ao lead atrav\u00e9s de <i data-path-to-node=\"7\" data-index-in-node=\"305\">Insights<\/i> at\u00e9 que ele decida, logicamente, tornar-se cliente.<\/p>\n<p data-path-to-node=\"7\"><strong> Nosso m\u00e9todo \u00e9 um framework flex\u00edvel que se adapta \u00e0 maturidade do seu neg\u00f3cio, mantendo o rigor t\u00e9cnico das metodologias globais (SPIN, Solution e Challenger) inegoci\u00e1vel em todas as fases.<\/strong><\/p>\n<p data-path-to-node=\"8\">Trabalhamos em ciclos evolutivos de melhoria cont\u00ednua. Come\u00e7amos entendendo a realidade nua e crua dos seus n\u00fameros, passamos pelo desenho estrat\u00e9gico de processos consultivos \u2014 onde perguntas valem mais que respostas \u2014 e chegamos \u00e0 execu\u00e7\u00e3o implac\u00e1vel, seja capacitando seu time interno ou alocando nossas equipes do <b data-path-to-node=\"8\" data-index-in-node=\"317\">Ecossistema SOMANDO<\/b>.<\/p>\n<p data-path-to-node=\"8\">Diferente de abordagens te\u00f3ricas, nosso &#8220;Como Fazemos&#8221; une a sofistica\u00e7\u00e3o t\u00e9cnica com a agilidade necess\u00e1ria para vencer a concorr\u00eancia no Brasil.<\/p>\n<p data-path-to-node=\"9\">Ao lado, apresentamos as <b data-path-to-node=\"9\" data-index-in-node=\"24\">5 Fases da nossa Jornada de Transforma\u00e7\u00e3o<\/b>. Este \u00e9 o roteiro exato que aplicaremos na sua empresa para sair da estagna\u00e7\u00e3o e atingir a previsibilidade de receita. <strong>Do diagn\u00f3stico \u00e0 autonomia total, cada passo \u00e9 documentado e medido.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08b3bd4 eael-flip-box--3d elementor-widget__width-initial eael-flipbox-content-align-center elementor-invisible elementor-widget elementor-widget-eael-flip-box\" data-id=\"08b3bd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;_animation&quot;:&quot;slideInLeft&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"eael-flip-box.default\">\n\t\t\t\t\t        <div class=\"eael-elements-flip-box-container eael-animate-flip eael-animate-up eael-content eael-flip-box-hover 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208 144c0 61.9 50.1 112 112 112zm105.2 194.5c-2.3-1.2-4.6-2.6-6.8-3.9-8.2 4.8-15.3 9.8-27.5 9.8-10.9 0-21.4-4.6-28.9-12.6-18.3-19.8-32.3-43.9-40.2-69.6-10.7-34.5 24.9-49.7 25.8-50.3-.1-2.6-.1-5.2 0-7.8l-7.9-4.6c-3.8-2.2-7-5-9.8-8.1-3.3.2-6.5.6-9.8.6-24.6 0-47.6-6-68.5-16h-8.3C179.6 288 128 339.6 128 403.2V432c0 26.5 21.5 48 48 48h255.4c-3.7-6-6.2-12.8-6.2-20.3v-9.2zM173.1 274.6C161.5 263.1 145.6 256 128 256H64c-35.3 0-64 28.7-64 64v32c0 17.7 14.3 32 32 32h65.9c6.3-47.4 34.9-87.3 75.2-109.4z\"><\/path><\/svg>                                                                                    <\/div>\n                                    <h2 class=\"eael-elements-flip-box-heading\">A Evolu\u00e7\u00e3o Inevit\u00e1vel: Da Intui\u00e7\u00e3o \u00e0 Engenharia de Vendas.<\/h2>                                    <div class=\"eael-elements-flip-box-content\">\n\t                                    <p>Leitura Recomendada em nosso blog.<\/p>                                    <\/div>\n           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10.5-29.1l33.3-16.8c-3.9-20.9-3.9-42.4 0-63.4L12 205.8c-10.1-5.8-14.6-18.1-10.5-29 8.9-24.2 26-46.4 42.2-65.8 7.4-8.9 20.2-11.1 30.3-5.3l29.1 16.8c16-13.7 34.6-24.6 54.9-31.7V57.1c0-11.5 8.2-21.5 19.6-23.5 24.6-4.2 50.5-4.4 76-.1 11.5 2 20 11.9 20 23.6v33.6c20.3 7.2 38.9 18 54.9 31.7l29.1-16.8c10-5.8 22.9-3.6 30.3 5.3 16.2 19.4 33.2 41.6 42.1 65.8 4 10.9.1 23.2-10 29.1l-33.7 16.8c3.9 21 3.9 42.5 0 63.5zm-117.6 21.1c59.2-77-28.7-164.9-105.7-105.7-59.2 77 28.7 164.9 105.7 105.7zm243.4 182.7l-8.2 14.3c-3 5.3-9.4 7.5-15.1 5.4-11.8-4.4-22.6-10.7-32.1-18.6-4.6-3.8-5.8-10.5-2.8-15.7l8.2-14.3c-6.9-8-12.3-17.3-15.9-27.4h-16.5c-6 0-11.2-4.3-12.2-10.3-2-12-2.1-24.6 0-37.1 1-6 6.2-10.4 12.2-10.4h16.5c3.6-10.1 9-19.4 15.9-27.4l-8.2-14.3c-3-5.2-1.9-11.9 2.8-15.7 9.5-7.9 20.4-14.2 32.1-18.6 5.7-2.1 12.1.1 15.1 5.4l8.2 14.3c10.5-1.9 21.2-1.9 31.7 0l8.2-14.3c3-5.3 9.4-7.5 15.1-5.4 11.8 4.4 22.6 10.7 32.1 18.6 4.6 3.8 5.8 10.5 2.8 15.7l-8.2 14.3c6.9 8 12.3 17.3 15.9 27.4h16.5c6 0 11.2 4.3 12.2 10.3 2 12 2.1 24.6 0 37.1-1 6-6.2 10.4-12.2 10.4h-16.5c-3.6 10.1-9 19.4-15.9 27.4l8.2 14.3c3 5.2 1.9 11.9-2.8 15.7-9.5 7.9-20.4 14.2-32.1 18.6-5.7 2.1-12.1-.1-15.1-5.4l-8.2-14.3c-10.4 1.9-21.2 1.9-31.7 0zM501.6 431c38.5 29.6 82.4-14.3 52.8-52.8-38.5-29.6-82.4 14.3-52.8 52.8z\"><\/path><\/svg>                                                <\/div>\n                                                                                                            <h3 class=\"eael-elements-flip-box-heading\">Durante s\u00e9culos, vender foi tratado como uma arte m\u00edstica, dependente do carisma individual e da sorte. Mas isso acabou.<\/h3>\n                                                                        <div class=\"eael-elements-flip-box-content\">\n                                        <p>Este artigo tra\u00e7a a linha do tempo cr\u00edtica onde a intui\u00e7\u00e3o foi substitu\u00edda pelo m\u00e9todo cient\u00edfico, demonstrando por que a Engenharia de Vendas da SOMAR n\u00e3o \u00e9 uma &#8220;nova abordagem&#8221;, mas o est\u00e1gio final e obrigat\u00f3rio da evolu\u00e7\u00e3o comercial B2B.<\/p>                                    <\/div>\n\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1e6628b e-con-full e-flex e-con e-child\" data-id=\"1e6628b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-231dc2bd elementor-widget elementor-widget-image\" data-id=\"231dc2bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/Abertura-4COMO-FAZEMOS-1024x768.png\" class=\"attachment-large size-large wp-image-3419\" alt=\"\" srcset=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/Abertura-4COMO-FAZEMOS-1024x768.png 1024w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/Abertura-4COMO-FAZEMOS-300x225.png 300w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/Abertura-4COMO-FAZEMOS-768x576.png 768w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/Abertura-4COMO-FAZEMOS.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80e751f elementor-widget__width-initial elementor-widget elementor-widget-eael-feature-list\" data-id=\"80e751f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-feature-list.default\">\n\t\t\t\t\t\t\t<div class=\"-icon-position-left -tablet-icon-position-left -mobile-icon-position-left\">\n\t\t\t<ul id=\"eael-feature-list-80e751f\" class=\"eael-feature-list-items circle stacked connector-type-classic eael-feature-list-vertical\" data-layout-tablet=\"vertical\" data-layout-mobile=\"vertical\">\n\t\t\t                <li class=\"eael-feature-list-item elementor-repeater-item-4b29470\">\n                                            <span class=\"connector\" style=\"right: calc(100% - 54px); left: 0;\"><\/span>\n                        <span class=\"connector connector-tablet\" style=\"right: calc(100% - 54px); left: 0;\"><\/span>\n                        <span class=\"connector connector-mobile\" style=\"right: calc(100% - 54px); left: 0;\"><\/span>\n                    \n\t\t\t\t\t\t<div class=\"eael-feature-list-icon-box\">\n\t\t\t\t\t\t\t<div class=\"eael-feature-list-icon-inner\">\n\n\t\t\t\t\t\t\t\t<a class=\"eael-feature-list-icon fl-icon-0\"href=\"#comofazemos-fase1\">\n\n\t\t<i aria-hidden=\"true\" class=\"icon icon-magnifying-glass-search\"><\/i>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"eael-feature-list-content-box\">\n                            <h2 class=\"eael-feature-list-title\"><a href=\"#comofazemos-fase1\">1. IMERS\u00c3O E DIAGN\u00d3STICO<\/a><\/h2>\t\t\t\t\t\t<p class=\"eael-feature-list-content\">O que fazemos: Auditoria profunda 360\u00ba. Analisamos n\u00fameros, ouvimos liga\u00e7\u00f5es, revisamos o CRM e entrevistamos o time. Identificamos a causa raiz da baixa convers\u00e3o e validamos o Perfil de Cliente Ideal (ICP).<\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/li>\n\t\t\t\t                <li class=\"eael-feature-list-item elementor-repeater-item-326746a\">\n                                            <span class=\"connector\" style=\"right: calc(100% - 54px); left: 0;\"><\/span>\n                        <span class=\"connector connector-tablet\" style=\"right: calc(100% - 54px); left: 0;\"><\/span>\n                        <span class=\"connector connector-mobile\" style=\"right: calc(100% - 54px); left: 0;\"><\/span>\n                    \n\t\t\t\t\t\t<div class=\"eael-feature-list-icon-box\">\n\t\t\t\t\t\t\t<div class=\"eael-feature-list-icon-inner\">\n\n\t\t\t\t\t\t\t\t<a class=\"eael-feature-list-icon fl-icon-1\"href=\"#comofazemos-fase2\">\n\n\t\t<i aria-hidden=\"true\" class=\"icon icon-compass\"><\/i>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"eael-feature-list-content-box\">\n                            <h2 class=\"eael-feature-list-title\"><a href=\"#comofazemos-fase2\">2. ESTRAT\u00c9GIA E PLAYBOOK<\/a><\/h2>\t\t\t\t\t\t<p class=\"eael-feature-list-content\">O que fazemos: Constru\u00e7\u00e3o do Framework de Vendas Consultivas. Desenhamos o Funil, a Jornada de Compra e criamos o Playbook com Matriz de Perguntas SPIN e Challenger (n\u00e3o scripts). Configuramos a tecnologia (CRM) para suportar o processo.<\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/li>\n\t\t\t\t                <li class=\"eael-feature-list-item elementor-repeater-item-acd1f28\">\n                                            <span class=\"connector\" style=\"right: calc(100% - 54px); left: 0;\"><\/span>\n                        <span class=\"connector connector-tablet\" style=\"right: calc(100% - 54px); left: 0;\"><\/span>\n                        <span class=\"connector connector-mobile\" style=\"right: calc(100% - 54px); left: 0;\"><\/span>\n                    \n\t\t\t\t\t\t<div class=\"eael-feature-list-icon-box\">\n\t\t\t\t\t\t\t<div class=\"eael-feature-list-icon-inner\">\n\n\t\t\t\t\t\t\t\t<a class=\"eael-feature-list-icon fl-icon-2\"href=\"#comofazemos-fase3\">\n\n\t\t<i aria-hidden=\"true\" class=\"icon icon-rocket\"><\/i>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"eael-feature-list-content-box\">\n                            <h2 class=\"eael-feature-list-title\"><a href=\"#comofazemos-fase3\">3. EXECU\u00c7\u00c3O E ACELERA\u00c7\u00c3O<\/a><\/h2>\t\t\t\t\t\t<p class=\"eael-feature-list-content\">O que fazemos: O \"Go-Live\". Treinamos o time interno (Role Plays) e\/ou alocamos uma Esquadr\u00e3o SOMANDO (BPO) para vender. Implementamos rituais de gest\u00e3o (Di\u00e1rios\/Semanais) e acompanhamos a aplica\u00e7\u00e3o do m\u00e9todo na pr\u00e1tica.<\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/li>\n\t\t\t\t                <li class=\"eael-feature-list-item elementor-repeater-item-4e2d5c4\">\n                                            <span class=\"connector\" style=\"right: calc(100% - 54px); left: 0;\"><\/span>\n                        <span class=\"connector connector-tablet\" style=\"right: calc(100% - 54px); left: 0;\"><\/span>\n                        <span class=\"connector connector-mobile\" style=\"right: calc(100% - 54px); left: 0;\"><\/span>\n                    \n\t\t\t\t\t\t<div class=\"eael-feature-list-icon-box\">\n\t\t\t\t\t\t\t<div class=\"eael-feature-list-icon-inner\">\n\n\t\t\t\t\t\t\t\t<a class=\"eael-feature-list-icon fl-icon-3\"href=\"#comofazemos-fase4\">\n\n\t\t<i aria-hidden=\"true\" class=\"icon icon-chart-bars\"><\/i>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"eael-feature-list-content-box\">\n                            <h2 class=\"eael-feature-list-title\"><a href=\"#comofazemos-fase4\">4. OTIMIZA\u00c7\u00c3O (DATA DRIVEN)<\/a><\/h2>\t\t\t\t\t\t<p class=\"eael-feature-list-content\">O que fazemos: Gest\u00e3o baseada em BI. Analisamos taxas de convers\u00e3o e motivos de perda (Loss Reasons). Refinamos o discurso, ajustamos o ICP e integramos o feedback de Vendas com o Marketing (Smarketing).<\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/li>\n\t\t\t\t                <li class=\"eael-feature-list-item elementor-repeater-item-e052c41\">\n                                            <span class=\"connector\" style=\"right: calc(100% - 54px); left: 0;\"><\/span>\n                        <span class=\"connector connector-tablet\" style=\"right: calc(100% - 54px); left: 0;\"><\/span>\n                        <span class=\"connector connector-mobile\" style=\"right: calc(100% - 54px); left: 0;\"><\/span>\n                    \n\t\t\t\t\t\t<div class=\"eael-feature-list-icon-box\">\n\t\t\t\t\t\t\t<div class=\"eael-feature-list-icon-inner\">\n\n\t\t\t\t\t\t\t\t<a class=\"eael-feature-list-icon fl-icon-4\"href=\"#comofazemos-fase5\">\n\n\t\t<i aria-hidden=\"true\" class=\"icon icon-trophy1\"><\/i>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"eael-feature-list-content-box\">\n                            <h2 class=\"eael-feature-list-title\"><a href=\"#comofazemos-fase5\">5. LEGADO E AUTONOMIA<\/a><\/h2>\t\t\t\t\t\t<p class=\"eael-feature-list-content\">O que fazemos: Passagem de bast\u00e3o. Treinamos seus l\u00edderes para gerir a m\u00e1quina sozinhos. Transferimos todo o know-how, acessos e propriedade intelectual, garantindo que a cultura de alta performance permane\u00e7a.<\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-336d8cec e-flex e-con-boxed e-con e-parent\" data-id=\"336d8cec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7125b2e9 e-con-full e-flex e-con e-child\" data-id=\"7125b2e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5940b96 elementor-widget elementor-widget-menu-anchor\" data-id=\"5940b96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"comofazemos-fase1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70d2f799 elementor-widget elementor-widget-image\" data-id=\"70d2f799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-1.-IMERSAO-E-DIAGNOSTICO-1024x768.png\" class=\"attachment-large size-large wp-image-3884\" alt=\"\" srcset=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-1.-IMERSAO-E-DIAGNOSTICO-1024x768.png 1024w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-1.-IMERSAO-E-DIAGNOSTICO-300x225.png 300w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-1.-IMERSAO-E-DIAGNOSTICO-768x576.png 768w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-1.-IMERSAO-E-DIAGNOSTICO.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18ea3bb elementor-widget__width-initial animated-slow elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"18ea3bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;tada&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/somarparcerias.com.br\/wsmr\/xtras-site\/diagnostico-comercial-de-vendas-preliminar\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Diagn\u00f3stico de &lt;\/br&gt;Vendas &amp; Comercial.\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-review\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/somarparcerias.com.br\/wsmr\/xtras-site\/diagnostico-comercial-de-vendas-preliminar\/\" >\n\t\t\t\t\t\t\tDiagn\u00f3stico de <\/br>Vendas &amp; Comercial.\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tDefinimos na SOMAR que todo servi\u00e7o que prestamos deve ser precedido de um diagn\u00f3stico. Sabemos por experi\u00eancia que em rar\u00edssimas ocasi\u00f5es o cliente sabe o que realmente quer, precisa ou necessita fazer. E, afinal de contas, voc\u00ea tomaria um rem\u00e9dio prescrito por um m\u00e9dico que n\u00e3o lhe conhece e o que est\u00e1 acontecendo contigo?\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7b09b91a e-con-full e-flex e-con e-child\" data-id=\"7b09b91a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e70854b elementor-align-start elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3e70854b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-magnifying-glass-search-light\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Entender para Atender.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c817363 elementor-widget elementor-widget-heading\" data-id=\"4c817363\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fase 1:<\/br>Imers\u00e3o e Diagn\u00f3stico 360\u00ba.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c816b47 elementor-widget elementor-widget-text-editor\" data-id=\"3c816b47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"24\"><strong>Antes de qualquer a\u00e7\u00e3o pr\u00e1tica, realizamos uma &#8220;resson\u00e2ncia magn\u00e9tica&#8221; da sua \u00e1rea comercial, antes de diagnosticar.<\/strong> Nesta fase, nossos consultores seniores mergulham na sua opera\u00e7\u00e3o para entrevistar os s\u00f3cios, ouvir as liga\u00e7\u00f5es da equipe de vendas e auditar seu CRM (se houver).<\/p>\n<p data-path-to-node=\"24\">Podemos at\u00e9 mesmo buscar os gargalos invis\u00edveis que est\u00e3o drenando sua margem de lucro, desde a precifica\u00e7\u00e3o errada at\u00e9 falhas graves de abordagem no primeiro contato com o lead e a entrega prematura da sua &#8220;solu\u00e7\u00e3o&#8221;.<\/p>\n<p data-path-to-node=\"25\">N\u00e3o olhamos apenas para a etapa de Vendas. Analisamos a interface com o Marketing (origem dos seus produtos e p\u00fablicos-alvo) e com o P\u00f3s-Vendas (reten\u00e7\u00e3o), garantindo uma vis\u00e3o hol\u00edstica.<\/p>\n<p data-path-to-node=\"25\">O entreg\u00e1vel desta fase \u00e9 um <b data-path-to-node=\"25\" data-index-in-node=\"182\">Relat\u00f3rio de Diagn\u00f3stico<\/b> completo, que aponta as inefici\u00eancias, classifica a maturidade do time de Vendas e define o plano de a\u00e7\u00e3o priorit\u00e1rio. \u00c9 aqui que definimos o <b data-path-to-node=\"25\" data-index-in-node=\"339\">ICP (Perfil de Cliente Ideal)<\/b>, a base de qualquer estrat\u00e9gia vencedora.<\/p>\n<p data-path-to-node=\"26\">Este \u00e9 o momento da verdade. Muitas vezes, descobrimos que o problema n\u00e3o \u00e9 &#8220;falta de vendas&#8221;, mas sim falta de defini\u00e7\u00e3o de produto ou mesmo de um processo de venda conectado ao processo do comprador.<\/p>\n<p data-path-to-node=\"26\"><strong>Com os dados em m\u00e3os, alinhamos as expectativas e definimos as metas (KPIs) de sucesso do projeto.<\/strong> Sem este diagn\u00f3stico, qualquer consultoria seria apenas um palpite caro e uma experi\u00eancia obscura e desconexa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-fb0ddfc e-flex e-con-boxed e-con e-parent\" data-id=\"fb0ddfc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-df99dc4 e-con-full e-flex e-con e-child\" data-id=\"df99dc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c1817f elementor-widget elementor-widget-menu-anchor\" data-id=\"9c1817f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"comofazemos-fase2\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78fb8d5 elementor-align-start elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"78fb8d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-compass\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M225.38 233.37c-12.5 12.5-12.5 32.76 0 45.25 12.49 12.5 32.76 12.5 45.25 0 12.5-12.5 12.5-32.76 0-45.25-12.5-12.49-32.76-12.49-45.25 0zM248 8C111.03 8 0 119.03 0 256s111.03 248 248 248 248-111.03 248-248S384.97 8 248 8zm126.14 148.05L308.17 300.4a31.938 31.938 0 0 1-15.77 15.77l-144.34 65.97c-16.65 7.61-33.81-9.55-26.2-26.2l65.98-144.35a31.938 31.938 0 0 1 15.77-15.77l144.34-65.97c16.65-7.6 33.8 9.55 26.19 26.2z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Frameworks, n\u00e3o Scripts.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87e0dea elementor-widget elementor-widget-heading\" data-id=\"87e0dea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fase 2:<\/br>Playbook Din\u00e2mico e Processos Consultivos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d8e740 elementor-widget elementor-widget-text-editor\" data-id=\"6d8e740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"33\">Em vendas complexas B2B, scripts decorados n\u00e3o funcionam. O cliente percebe a robotiza\u00e7\u00e3o e se fecha. Por isso, na fase de estrat\u00e9gia, constru\u00edmos o seu <b data-path-to-node=\"33\" data-index-in-node=\"170\">Playbook de Vendas Consultivas<\/b>. Este documento n\u00e3o diz &#8220;o que falar palavra por palavra&#8221;, mas sim &#8220;como conduzir a investiga\u00e7\u00e3o&#8221;.<\/p>\n<p data-path-to-node=\"33\">Definimos a <b data-path-to-node=\"33\" data-index-in-node=\"312\">Matriz de Perguntas SPIN<\/b> (Situa\u00e7\u00e3o, Problema, Implica\u00e7\u00e3o, Necessidade) espec\u00edficas para o seu produto, equipando o vendedor para diagnosticar a dor do cliente antes de ofertar a solu\u00e7\u00e3o.<\/p>\n<p data-path-to-node=\"34\">Desenhamos o <b data-path-to-node=\"34\" data-index-in-node=\"13\">Funil de Vendas<\/b> com gatilhos de passagem claros e verific\u00e1veis. Mapeamos a Jornada de Compra do cliente e criamos roteiros de abordagem baseados em <i data-path-to-node=\"34\" data-index-in-node=\"161\">Insights<\/i> (Metodologia Challenger), onde ensinamos algo novo ao cliente para gerar autoridade.<\/p>\n<p data-path-to-node=\"34\">O Playbook tamb\u00e9m inclui a <b data-path-to-node=\"34\" data-index-in-node=\"282\">Matriz de Obje\u00e7\u00f5es<\/b>, n\u00e3o com respostas prontas para &#8220;vencer&#8221; o cliente, mas com t\u00e9cnicas para contornar barreiras e construir valor conjunto.<\/p>\n<p data-path-to-node=\"35\">Al\u00e9m do documento intelectual, configuramos a tecnologia para suportar o m\u00e9todo e as t\u00e9cnicas indicadas. Implementamos o CRM (ZOHO CRM, Salesforce, etc.) para refletir exatamente esse processo consultivo, garantindo que o vendedor registre as informa\u00e7\u00f5es completas e importantes da negocia\u00e7\u00e3o.<\/p>\n<p data-path-to-node=\"35\">O Playbook transforma o conhecimento t\u00e1cito em um <b data-path-to-node=\"35\" data-index-in-node=\"300\">Sistema de Navega\u00e7\u00e3o de Contas e Oportunidades de Vendas<\/b>, permitindo que qualquer vendedor novo desempenhe como um s\u00eanior em menos tempo e com a mesma qualidade.<\/p>\n<p data-path-to-node=\"35\"><em><strong>E, sendo sua atualiza\u00e7\u00e3o permanente, ele \u00e9 uma ferramenta que evolui com a Equipe de Vendas at\u00e9 o ponto onde a Equipe j\u00e1 compreendeu e aprendeu a melhor forma de vender solu\u00e7\u00f5es.<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a511848 e-con-full e-flex e-con e-child\" data-id=\"a511848\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-024a778 elementor-widget elementor-widget-image\" data-id=\"024a778\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-2.-ESTRATEGIA-E-PLAYBOOK-1024x768.png\" class=\"attachment-large size-large wp-image-3885\" alt=\"\" srcset=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-2.-ESTRATEGIA-E-PLAYBOOK-1024x768.png 1024w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-2.-ESTRATEGIA-E-PLAYBOOK-300x225.png 300w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-2.-ESTRATEGIA-E-PLAYBOOK-768x576.png 768w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-2.-ESTRATEGIA-E-PLAYBOOK.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9166889 eael-flip-box--3d elementor-widget__width-initial eael-flipbox-content-align-center elementor-invisible elementor-widget elementor-widget-eael-flip-box\" data-id=\"9166889\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;_animation&quot;:&quot;slideInRight&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"eael-flip-box.default\">\n\t\t\t\t\t        <div class=\"eael-elements-flip-box-container eael-animate-flip eael-animate-up eael-content eael-flip-box-hover eael-flipbox-fixed-height eael-flipbox-dynamic\">\n\n            <a class=\"eael-elements-flip-box-flip-card\" href=\"https:\/\/somarparcerias.com.br\/wsmr\/playbook-vendas-vs-scripts-complexas\/\" target=\"_blank\">\n                <div class=\"eael-elements-flip-box-front-container\">\n                    \n                    \n                        <div class=\"eael-elements-slider-display-table\">\n                            <div class=\"eael-elements-flip-box-vertical-align\">\n                                <div class=\"eael-elements-flip-box-padding\">\n                                    <div class=\"eael-elements-flip-box-icon-image\">\n                                                                                    <svg aria-hidden=\"true\" class=\"ea-flipbox-icon e-font-icon-svg e-fas-bookmark\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 512V48C0 21.49 21.49 0 48 0h288c26.51 0 48 21.49 48 48v464L192 400 0 512z\"><\/path><\/svg>                                                                                    <\/div>\n                                    <h2 class=\"eael-elements-flip-box-heading\">Playbook de Vendas vs. Scripts: Por que a Rigidez Mata a Venda Complexa B2B.<\/h2>                                    <div class=\"eael-elements-flip-box-content\">\n\t                                    <p>Leitura Recomendada em nosso blog.<\/p>                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n\n                <div class=\"eael-elements-flip-box-rear-container\">\n                                                                <div class=\"eael-elements-slider-display-table\">\n                            <div class=\"eael-elements-flip-box-vertical-align\">\n                                <div class=\"eael-elements-flip-box-padding\">\n                                                                            <div class=\"eael-elements-flip-box-icon-image\">\n                                            <svg aria-hidden=\"true\" class=\"ea-flipbox-icon e-font-icon-svg e-fas-bookmark\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 512V48C0 21.49 21.49 0 48 0h288c26.51 0 48 21.49 48 48v464L192 400 0 512z\"><\/path><\/svg>                                                <\/div>\n                                                                                                            <h2 class=\"eael-elements-flip-box-heading\">Utilize a ferramenta correta de Vendas Consultivas.<\/h2>\n                                                                        <div class=\"eael-elements-flip-box-content\">\n                                        <p>Uma an\u00e1lise sobre a diferen\u00e7a entre Playbooks transacionais (scripts) e consultivos (frameworks) e qual usar no B2B.<\/p>                                    <\/div>\n\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1ce6b1fb e-flex e-con-boxed e-con e-parent\" data-id=\"1ce6b1fb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-140b79e0 e-con-full e-flex e-con e-child\" data-id=\"140b79e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bdf3fc2 elementor-widget__width-initial content-align-cta-default elementor-widget elementor-widget-eael-cta-box\" data-id=\"3bdf3fc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-lite cta-preset-2\">\n        <h4 class=\"sub-title\">O futuro das sua Vendas come\u00e7a aqui e agora.<\/h4><h3 class=\"title eael-cta-heading\">Pronto para iniciar sua transforma\u00e7\u00e3o em Vendas e comercial?<\/h3><p>Voc\u00ea conheceu o m\u00e9todo. Agora, vamos ver como ele se aplica \u00e0 sua realidade espec\u00edfica. Agende um diagn\u00f3stico de Vendas e Comercial sem compromisso. Nosso agendamento est\u00e1 a um clique de dist\u00e2ncia!<\/p><a href=\"https:\/\/somarparcerias.com.br\/wsmr\/home\/como-fazemos\/somarparcerias-com-br-agendamentos-estrategicos\/diagnostico-comercial-de-vendas-preliminar\/\" target=\"_blank\" class=\"cta-button cta-preset-2 cta-btn-preset-2 \"><span class=\"btn-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-bullhorn\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M576 240c0-23.63-12.95-44.04-32-55.12V32.01C544 23.26 537.02 0 512 0c-7.12 0-14.19 2.38-19.98 7.02l-85.03 68.03C364.28 109.19 310.66 128 256 128H64c-35.35 0-64 28.65-64 64v96c0 35.35 28.65 64 64 64h33.7c-1.39 10.48-2.18 21.14-2.18 32 0 39.77 9.26 77.35 25.56 110.94 5.19 10.69 16.52 17.06 28.4 17.06h74.28c26.05 0 41.69-29.84 25.9-50.56-16.4-21.52-26.15-48.36-26.15-77.44 0-11.11 1.62-21.79 4.41-32H256c54.66 0 108.28 18.81 150.98 52.95l85.03 68.03a32.023 32.023 0 0 0 19.98 7.02c24.92 0 32-22.78 32-32V295.13C563.05 284.04 576 263.63 576 240zm-96 141.42l-33.05-26.44C392.95 311.78 325.12 288 256 288v-96c69.12 0 136.95-23.78 190.95-66.98L480 98.58v282.84z\"><\/path><\/svg><\/span>Vamos fazer um diagn\u00f3stico sem compromisso?<\/a>\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-66098fb e-flex e-con-boxed e-con e-parent\" data-id=\"66098fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-df37c24 e-con-full e-flex e-con e-child\" data-id=\"df37c24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77d02b7 elementor-widget elementor-widget-menu-anchor\" data-id=\"77d02b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"comofazemos-fase3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d71003 elementor-widget elementor-widget-image\" data-id=\"1d71003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-3.-EXECUCAO-E-ACELERACAO-1024x768.png\" class=\"attachment-large size-large wp-image-3886\" alt=\"\" srcset=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-3.-EXECUCAO-E-ACELERACAO-1024x768.png 1024w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-3.-EXECUCAO-E-ACELERACAO-300x225.png 300w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-3.-EXECUCAO-E-ACELERACAO-768x576.png 768w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-3.-EXECUCAO-E-ACELERACAO.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-159b422 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"159b422\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/somarparcerias.com.br\/wsmr\/home\/ecossistema-somar\/somando\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"354\" height=\"354\" src=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/SOMANDO-Logo-Fundo-Escuro@0.75x.png\" class=\"attachment-large size-large wp-image-2106\" alt=\"\" srcset=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/SOMANDO-Logo-Fundo-Escuro@0.75x.png 354w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/SOMANDO-Logo-Fundo-Escuro@0.75x-300x300.png 300w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/SOMANDO-Logo-Fundo-Escuro@0.75x-150x150.png 150w\" sizes=\"(max-width: 354px) 100vw, 354px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5d65ae4 e-con-full e-flex e-con e-child\" data-id=\"5d65ae4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6825b91 elementor-align-start elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6825b91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-rocket\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M505.12019,19.09375c-1.18945-5.53125-6.65819-11-12.207-12.1875C460.716,0,435.507,0,410.40747,0,307.17523,0,245.26909,55.20312,199.05238,128H94.83772c-16.34763.01562-35.55658,11.875-42.88664,26.48438L2.51562,253.29688A28.4,28.4,0,0,0,0,264a24.00867,24.00867,0,0,0,24.00582,24H127.81618l-22.47457,22.46875c-11.36521,11.36133-12.99607,32.25781,0,45.25L156.24582,406.625c11.15623,11.1875,32.15619,13.15625,45.27726,0l22.47457-22.46875V488a24.00867,24.00867,0,0,0,24.00581,24,28.55934,28.55934,0,0,0,10.707-2.51562l98.72834-49.39063c14.62888-7.29687,26.50776-26.5,26.50776-42.85937V312.79688c72.59753-46.3125,128.03493-108.40626,128.03493-211.09376C512.07526,76.5,512.07526,51.29688,505.12019,19.09375ZM384.04033,168A40,40,0,1,1,424.05,128,40.02322,40.02322,0,0,1,384.04033,168Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">A\u00e7\u00e3o Massiva.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74eef4c elementor-widget elementor-widget-heading\" data-id=\"74eef4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fase 3 (Execu\u00e7\u00e3o e Acelera\u00e7\u00e3o): O Fator SOMANDO em a\u00e7\u00e3o.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7cbb29 elementor-widget elementor-widget-text-editor\" data-id=\"b7cbb29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"44\">Planejamento sem execu\u00e7\u00e3o \u00e9 in\u00fatil. \u00c9 aqui que a SOMAR se diferencia drasticamente do mercado de consultoria tradicional que atua em Vendas. Ligamos nossa m\u00e1quina de vendas previs\u00edvel.<\/p>\n<p data-path-to-node=\"44\">Se o projeto envolver consultoria, treinamos seu time intensivamente nas metodologias definidas no Playbook que lhe ajudamos a criar e implantar. Se o projeto envolver BPO, ativamos o nossa Equipe de Vendas Dedicada, do <a href=\"https:\/\/somarparcerias.com.br\/wsmr\/home\/ecossistema-somar\/somando\/\"><b data-path-to-node=\"44\" data-index-in-node=\"316\">Ecossistema SOMANDO<\/b><\/a>, para come\u00e7ar a prospectar e vender imediatamente, aplicando o framework na pr\u00e1tica.<\/p>\n<p data-path-to-node=\"45\">Nesta fase, a cad\u00eancia \u00e9 intensa e monitorada continuamente. Implementamos processos e rituais de gest\u00e3o di\u00e1rios, semanais e mensais para acompanhar a evolu\u00e7\u00e3o dos leads para prospectos e da\u00ed para cliente no final do funil de vendas.<\/p>\n<p data-path-to-node=\"45\">Fazemos Coaching de vendas, inclusive realizando a <b data-path-to-node=\"45\" data-index-in-node=\"176\">Escuta Ativa<\/b> das liga\u00e7\u00f5es e reuni\u00f5es gravadas para garantir que a abordagem consultiva est\u00e1 sendo respeitada, corrigindo v\u00edcios de linguagem e postura em tempo real. N\u00e3o esperamos o final do m\u00eas para ver que a meta n\u00e3o foi batida; agimos no desvio di\u00e1rio, lhe ajudando a corrigir o processo.<\/p>\n<p data-path-to-node=\"46\">\u00c9 o momento de validar as hip\u00f3teses. Testamos as Perguntas de Implica\u00e7\u00e3o desenhadas no Playbook no campo de batalha, ajustamos as cad\u00eancias de e-mail, refinamos a qualifica\u00e7\u00e3o dos leads e aperfei\u00e7oamos o processo que garante a satisfa\u00e7\u00e3o do cliente.<\/p>\n<p data-path-to-node=\"46\">A cultura de <b data-path-to-node=\"46\" data-index-in-node=\"201\">Autogest\u00e3o<\/b> e alta performance \u00e9 instalada na pr\u00e1tica, pelo exemplo e pela cobran\u00e7a de resultados baseados em m\u00e9tricas de avan\u00e7o, n\u00e3o apenas em esfor\u00e7o.<\/p>\n<p data-path-to-node=\"46\"><span style=\"font-size: 20px; color: #0000ff;\"><strong>A responsabilidade de alcan\u00e7ar os resultados \u00e9 implantada na equipe de vendas, implantando a venda racional, e audit\u00e1vel.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-115181b1 e-flex e-con-boxed e-con e-parent\" data-id=\"115181b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-21bd46db e-con-full e-flex e-con e-child\" data-id=\"21bd46db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-666c022 elementor-widget elementor-widget-menu-anchor\" data-id=\"666c022\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"comofazemos-fase4\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21f8a4fb elementor-align-start elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"21f8a4fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icon_datareport_alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Otimiza\u00e7\u00e3o Cont\u00ednua.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-508e6d5c elementor-widget elementor-widget-heading\" data-id=\"508e6d5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fase 4 (Evolu\u00e7\u00e3o): <\/br>Conduzido por Fatos e Melhoria Cont\u00ednua.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dc0c64f elementor-widget elementor-widget-text-editor\" data-id=\"5dc0c64f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"52\">Com a m\u00e1quina rodando, come\u00e7amos a gerar dados reais e valiosos. Transformamos esses dados em intelig\u00eancia atrav\u00e9s de Dashboards de BI (<i data-path-to-node=\"52\" data-index-in-node=\"153\">Business Intelligence<\/i>). O &#8220;achismo&#8221; \u00e9 banido das reuni\u00f5es de diretoria.<\/p>\n<p class=\"esa-box-blue\" data-path-to-node=\"52\">Analisamos taxas de convers\u00e3o por etapa, tempo m\u00e9dio de fechamento e, principalmente, os motivos de perda (<i data-path-to-node=\"52\" data-index-in-node=\"332\">Loss Reasons<\/i>). Se uma etapa do funil est\u00e1 travando, focamos nela cirurgicamente para entender qual parte da metodologia n\u00e3o est\u00e1 sendo aplicada.<\/p>\n<p data-path-to-node=\"53\">A otimiza\u00e7\u00e3o \u00e9 um ciclo infinito. Refinamos o Perfil de Cliente Ideal (ICP) com base em quem realmente comprou, ajustamos as perguntas do Playbook que n\u00e3o geraram os <i data-path-to-node=\"53\" data-index-in-node=\"166\">Insights<\/i> esperados e identificamos os vendedores que precisam de <i data-path-to-node=\"53\" data-index-in-node=\"231\">coaching<\/i> individual.<\/p>\n<p data-path-to-node=\"53\"><span style=\"font-size: 20px; color: #0000ff;\"><strong>\u00c9 a fase da lapida\u00e7\u00e3o, onde transformamos um processo bom em um processo excelente e escal\u00e1vel.<\/strong><\/span><\/p>\n<p data-path-to-node=\"54\">Tamb\u00e9m integramos o feedback qualitativo de Vendas para a equipe de Marketing (<i data-path-to-node=\"54\" data-index-in-node=\"79\">Smarketing<\/i>), garantindo que a qualidade dos leads melhore a cada semana e que os insights de mercado sejam os aplic\u00e1veis por Vendas.<\/p>\n<p data-path-to-node=\"54\"><strong>A m\u00e1quina de vendas passa a operar em velocidade de cruzeiro, gerando previsibilidade de receita para o fluxo de caixa da empresa e permitindo proje\u00e7\u00f5es financeiras seguras.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1f0d0aa e-con-full e-flex e-con e-child\" data-id=\"1f0d0aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e874721 elementor-widget elementor-widget-image\" data-id=\"4e874721\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-4.-OTIMIZACAO-DATA-DRIVEN-1024x768.png\" class=\"attachment-large size-large wp-image-3887\" alt=\"\" srcset=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-4.-OTIMIZACAO-DATA-DRIVEN-1024x768.png 1024w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-4.-OTIMIZACAO-DATA-DRIVEN-300x225.png 300w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-4.-OTIMIZACAO-DATA-DRIVEN-768x576.png 768w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-4.-OTIMIZACAO-DATA-DRIVEN.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-631b2601 e-flex e-con-boxed e-con e-parent\" data-id=\"631b2601\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3ed050b0 e-con-full e-flex e-con e-child\" data-id=\"3ed050b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1617b65 elementor-widget elementor-widget-menu-anchor\" data-id=\"1617b65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"comofazemos-fase5\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf306a7 elementor-widget elementor-widget-image\" data-id=\"6cf306a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-5.-LEGADO-E-AUTONOMIA-1024x768.png\" class=\"attachment-large size-large wp-image-3888\" alt=\"\" srcset=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-5.-LEGADO-E-AUTONOMIA-1024x768.png 1024w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-5.-LEGADO-E-AUTONOMIA-300x225.png 300w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-5.-LEGADO-E-AUTONOMIA-768x576.png 768w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-5.-LEGADO-E-AUTONOMIA.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-10d62f3d e-con-full e-flex e-con e-child\" data-id=\"10d62f3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34fd268d elementor-align-start elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"34fd268d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-trophy-light\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sua Autossufici\u00eancia em Vendas \u00e9 Fundamental.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a6ecb28 elementor-widget elementor-widget-heading\" data-id=\"2a6ecb28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fase 5:<\/br>Autonomia e Independ\u00eancia.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f7a004 elementor-widget elementor-widget-text-editor\" data-id=\"8f7a004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"61\"><strong>Nosso objetivo final n\u00e3o \u00e9 ser indispens\u00e1vel, mas sim deixar sua empresa autossuficiente e madura.<\/strong> Na fase final do ciclo, focamos na transfer\u00eancia total de <i data-path-to-node=\"61\" data-index-in-node=\"174\">know-how<\/i>. Treinamos seus l\u00edderes para que eles saibam gerir a m\u00e1quina que constru\u00edmos, realizar os rituais de gest\u00e3o e atualizar o Playbook sozinhos conforme o mercado muda. <strong>Entregamos todos os acessos, documentos e a propriedade intelectual dos processos desenhados e das ferramentas e sistemas implantados.<\/strong><\/p>\n<p data-path-to-node=\"62\">Se alocamos parceiros <a href=\"https:\/\/somarparcerias.com.br\/wsmr\/home\/ecossistema-somar\/somando\/\"><strong>SOMANDO<\/strong><\/a>, podemos desenhar a transi\u00e7\u00e3o para a contrata\u00e7\u00e3o interna (absor\u00e7\u00e3o do talento) ou manter a equipe rodando como um bra\u00e7o estendido de alta performance, conforme sua estrat\u00e9gia de custos. <strong>O importante \u00e9 que a cultura de venda consultiva e a t\u00e9cnica evoluam e permane\u00e7am enraizadas na empresa.<\/strong><\/p>\n<p data-path-to-node=\"63\">Finalizamos o projeto garantindo que voc\u00ea tenha n\u00e3o apenas vendido mais durante nossa estadia, mas que tenha formado em casa a sua escola de vendas interna. <strong>Sua equipe estar\u00e1 mais forte, seus processos audit\u00e1veis e seu crescimento sob controle.<\/strong><\/p>\n<p data-path-to-node=\"63\"><span style=\"font-size: 20px; color: #0000ff;\"><strong>Este \u00e9 o legado da SOMAR: deixar voc\u00ea pronto para voar com autonomia consciente!<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-95367c8 e-flex e-con-boxed e-con e-parent\" data-id=\"95367c8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7983135 e-con-full e-flex e-con e-child\" data-id=\"7983135\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da75720 elementor-align-start elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"da75720\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-team-1-line\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Validado na Pr\u00e1tica.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f22c3d elementor-widget elementor-widget-heading\" data-id=\"2f22c3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O Ciclo 2026: Nossa Pr\u00f3pria Jornada para nossa Equipe.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3482e9 elementor-widget elementor-widget-text-editor\" data-id=\"a3482e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"73\"><strong>Na SOMAR, n\u00e3o vendemos nada que n\u00e3o consumimos.<\/strong> Acreditamos tanto neste m\u00e9todo de 5 fases que, em 2026, nossa pr\u00f3pria Equipe de Vendas \u2014 formada pela nossa Equipe de Vendas de Parceiros de Neg\u00f3cios \u2014 est\u00e1 passando rigorosamente por este mesmo ciclo de aperfei\u00e7oamento e refinamento educacional e profissional.<\/p>\n<p data-path-to-node=\"73\">Estamos revisitando nossos diagn\u00f3sticos, atualizando nossos Playbooks com as mais novas t\u00e9cnicas de <i data-path-to-node=\"73\" data-index-in-node=\"381\">SPIN, Solution e Challenger<\/i> e otimizando nossa tecnologia interna. <strong>Cumprimos a mesma jornada que ajudamos todos os clientes a fazer.<\/strong><\/p>\n<p data-path-to-node=\"74\">Entendemos que a excel\u00eancia \u00e9 um alvo m\u00f3vel. Para maximizar nossa organiza\u00e7\u00e3o de vendas e atender nossos Parceiros Empresariais (clientes) com a m\u00e1xima efici\u00eancia, exigimos de n\u00f3s mesmos a mesma disciplina que cobramos de todos. <strong>Este \u00e9 um processo s\u00e9rio, que demanda comprometimento total da empresa (em fornecer estrutura) e dos profissionais (em executar com disciplina) de vendas que atuam conosco.<\/strong><\/p>\n<p data-path-to-node=\"75\">Ao contratar a SOMAR, voc\u00ea n\u00e3o est\u00e1 contratando apenas uma teoria; est\u00e1 contratando uma metodologia viva, testada e aprovada diariamente no nosso pr\u00f3prio campo de batalha.<\/p>\n<p data-path-to-node=\"75\"><strong><span style=\"font-size: 20px; color: #ff6600;\">Estamos afinando nossa m\u00e1quina de vendas, a SOMANDO, para ajudar voc\u00ea a afinar a sua. Crescemos juntos, aprendemos juntos e evolu\u00edmos juntos.<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-bb55147 e-con-full e-flex e-con e-child\" data-id=\"bb55147\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0b2754 elementor-widget elementor-widget-image\" data-id=\"c0b2754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-KICK-OFF-2026-SOMAR-1024x768.png\" class=\"attachment-large size-large wp-image-3921\" alt=\"\" srcset=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-KICK-OFF-2026-SOMAR-1024x768.png 1024w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-KICK-OFF-2026-SOMAR-300x225.png 300w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-KICK-OFF-2026-SOMAR-768x576.png 768w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/COMO-FAZEMOS-KICK-OFF-2026-SOMAR.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99c003d elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"99c003d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/somarparcerias.com.br\/wsmr\/home\/quem-somos\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"326\" src=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/01\/Logomarca-SOM-Solucoes-Invertida@0.5x-1024x417.png\" class=\"attachment-large size-large wp-image-127\" alt=\"Logomarca SOMAR Parcerias\" srcset=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/01\/Logomarca-SOM-Solucoes-Invertida@0.5x-1024x417.png 1024w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/01\/Logomarca-SOM-Solucoes-Invertida@0.5x-300x122.png 300w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/01\/Logomarca-SOM-Solucoes-Invertida@0.5x-768x313.png 768w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/01\/Logomarca-SOM-Solucoes-Invertida@0.5x.png 1034w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-e64f4fd e-flex e-con-boxed e-con e-parent\" data-id=\"e64f4fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3a1e2e0 e-con-full e-flex e-con e-child\" data-id=\"3a1e2e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08f0b19 elementor-widget elementor-widget-image\" data-id=\"08f0b19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/Cafe-com-Vendas-Cafeteria-SOMAR-1024x768.png\" class=\"attachment-large size-large wp-image-3920\" alt=\"\" srcset=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/Cafe-com-Vendas-Cafeteria-SOMAR-1024x768.png 1024w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/Cafe-com-Vendas-Cafeteria-SOMAR-300x225.png 300w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/Cafe-com-Vendas-Cafeteria-SOMAR-768x576.png 768w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/Cafe-com-Vendas-Cafeteria-SOMAR.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-59a85d9 e-con-full e-flex e-con e-child\" data-id=\"59a85d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b87046d elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"b87046d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/somarparcerias.com.br\/wsmr\/home\/ecossistema-somar\/hub-conhecimento-inteligencia-cafe-com-vendas\/glossario-termos-vendas-cafe-com-vendas\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Gloss\u00e1rio T\u00e9cnico\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-zoom-in\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/somarparcerias.com.br\/wsmr\/home\/ecossistema-somar\/hub-conhecimento-inteligencia-cafe-com-vendas\/glossario-termos-vendas-cafe-com-vendas\/\" >\n\t\t\t\t\t\t\tGloss\u00e1rio T\u00e9cnico\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tTermos t\u00e9cnicos relacionados as trilhas de conhecimento.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8491435 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"8491435\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/somarparcerias.com.br\/wsmr\/home\/ecossistema-somar\/hub-conhecimento-inteligencia-cafe-com-vendas\/blog-conhecimento-inteligencia-cafe-com-vendas\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Blog Caf\u00e9 com Vendas\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-Coffee-cup-light\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/somarparcerias.com.br\/wsmr\/home\/ecossistema-somar\/hub-conhecimento-inteligencia-cafe-com-vendas\/blog-conhecimento-inteligencia-cafe-com-vendas\/\" >\n\t\t\t\t\t\t\tBlog Caf\u00e9 com Vendas\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tBlog com artigos e v\u00eddeos nas 5 trilhas curadas da livraria.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-808a480 elementor-widget__width-initial elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"808a480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/somarparcerias.com.br\/wsmr\/home\/ecossistema-somar\/hub-conhecimento-inteligencia-cafe-com-vendas\/livraria-curada-cafe-com-vendas\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Livraria&lt;\/br&gt;Curada\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-book1\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/somarparcerias.com.br\/wsmr\/home\/ecossistema-somar\/hub-conhecimento-inteligencia-cafe-com-vendas\/livraria-curada-cafe-com-vendas\/\" >\n\t\t\t\t\t\t\tLivraria<\/br>Curada\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tBlog com artigos e v\u00eddeos com 5 trilhas curadas de conhecimento.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3ffd32d e-con-full e-flex e-con e-child\" data-id=\"3ffd32d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb82a20 elementor-align-start elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"eb82a20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-coffee\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M192 384h192c53 0 96-43 96-96h32c70.6 0 128-57.4 128-128S582.6 32 512 32H120c-13.3 0-24 10.7-24 24v232c0 53 43 96 96 96zM512 96c35.3 0 64 28.7 64 64s-28.7 64-64 64h-32V96h32zm47.7 384H48.3c-47.6 0-61-64-36-64h583.3c25 0 11.8 64-35.9 64z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Educa\u00e7\u00e3o Continuada num hub de intelig\u00eancia e conhecimento.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-603234a elementor-widget elementor-widget-heading\" data-id=\"603234a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Suporte Metodol\u00f3gico e Atualiza\u00e7\u00e3o Constante.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a4dcc5 elementor-widget elementor-widget-text-editor\" data-id=\"4a4dcc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"6\">Para garantir que a metodologia n\u00e3o se perca com a rotina, cercamos sua equipe com um ecossistema de aprendizado cont\u00ednuo. O <a href=\"https:\/\/somarparcerias.com.br\/wsmr\/home\/ecossistema-somar\/ci-cafe-com-vendas\/cfv-blog\/\"><b data-path-to-node=\"6\" data-index-in-node=\"142\">Blog Caf\u00e9 com Vendas<\/b><\/a>\u00a0atua como nossa central de intelig\u00eancia semanal, trazendo artigos frescos sobre t\u00e1ticas de negocia\u00e7\u00e3o, cen\u00e1rios de mercado e gest\u00e3o de pipeline. \u00c9 a leitura obrigat\u00f3ria para manter o time afiado e provocativo, alimentando a mentalidade <i data-path-to-node=\"6\" data-index-in-node=\"416\">Challenger<\/i> no dia a dia.<\/p>\n<p data-path-to-node=\"7\">Para o aprofundamento t\u00e9cnico, seus vendedores t\u00eam acesso \u00e0 <a href=\"https:\/\/somarparcerias.com.br\/wsmr\/home\/ecossistema-somar\/ci-cafe-com-vendas\/cfv-livraria\/\"><b data-path-to-node=\"7\" data-index-in-node=\"60\">Livraria Curada Caf\u00e9 com Vendas<\/b><\/a>. L\u00e1, organizamos as trilhas de leitura essenciais que fundamentam nosso trabalho, recomendando as obras definitivas sobre <i data-path-to-node=\"7\" data-index-in-node=\"225\">SPIN Selling<\/i>, <i data-path-to-node=\"7\" data-index-in-node=\"239\">Solution Selling<\/i> e <i data-path-to-node=\"7\" data-index-in-node=\"258\">Autogest\u00e3o<\/i>. N\u00e3o queremos rob\u00f4s repetindo processos; queremos profissionais que entendam a teoria por tr\u00e1s da pr\u00e1tica.<\/p>\n<p data-path-to-node=\"8\">O <a href=\"https:\/\/somarparcerias.com.br\/wsmr\/home\/ecossistema-somar\/ci-cafe-com-vendas\/cfv-glossario\/\"><b data-path-to-node=\"8\" data-index-in-node=\"11\">Gloss\u00e1rio T\u00e9cnico Caf\u00e9 com Vendas<\/b><\/a>\u00a0serve como o dicion\u00e1rio oficial da opera\u00e7\u00e3o. Ele alinha a comunica\u00e7\u00e3o de toda a empresa, garantindo que termos cr\u00edticos como <i data-path-to-node=\"8\" data-index-in-node=\"178\">Churn<\/i>, <i data-path-to-node=\"8\" data-index-in-node=\"185\">CAC<\/i>, <i data-path-to-node=\"8\" data-index-in-node=\"190\">Rapport<\/i> e <i data-path-to-node=\"8\" data-index-in-node=\"200\">LTV<\/i> sejam compreendidos com a mesma profundidade por todos, do estagi\u00e1rio ao CEO, eliminando ru\u00eddos na execu\u00e7\u00e3o da estrat\u00e9gia.<\/p>\n<p data-path-to-node=\"8\">Inclu\u00edmos ainda uma \u00e1rea que retira todas as d\u00favidas mais frequentes sobre Vendas, Parcerias, Autogest\u00e3o e temas da SOMAR. Ela \u00e9 se\u00e7\u00e3o <a href=\"https:\/\/somarparcerias.com.br\/wsmr\/home\/ecossistema-somar\/ci-cafe-com-vendas\/faq-duvidas-frequentes\/\"><strong>FAQs &#8211; D\u00favidas Frequentes<\/strong><\/a>, sendo encontrada ao final das p\u00e1ginas ou em sua p\u00e1gina espec\u00edfica. O mais importante \u00e9 que nela poder\u00e1 tirar suas d\u00favidas comuns de forma r\u00e1pida e precisa.<\/p>\n<p data-path-to-node=\"8\">Por fim, temos a <a href=\"https:\/\/somarparcerias.com.br\/wsmr\/home\/ecossistema-somar\/ci-cafe-com-vendas\/cfv-universidade\/\"><b>Universidade Caf\u00e9 com Vendas<\/b><\/a>, que ir\u00e1 iniciar em breve com palestras, treinamentos e workshops voltados para L\u00edderes e Gestores de Vendas e Vendedores Consultivos. Os eventos que ela realizar\u00e1 serem oferecidos online e presenciais, de gra\u00e7a ou com custos reduzidos para nossos clientes e interessados em evoluir em Vendas.<\/p>\n<p class=\"esa-box-gold\" data-path-to-node=\"8\">Essas 5 ferramentas de conhecimento formam o nosso <a href=\"https:\/\/somarparcerias.com.br\/wsmr\/home\/ecossistema-somar\/ci-cafe-com-vendas\/\"><strong>Hub de Intelig\u00eancia e Conhecimento Caf\u00e9 com Vendas<\/strong><\/a>, um dos nossos diferenciais mais fortes e atrav\u00e9s do qual planejamos transformar as vendss consultivas no Brasil de intuitivas e emocionais para racionais e audit\u00e1veis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9066e8a e-flex e-con-boxed e-con e-parent\" data-id=\"9066e8a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5eced1d e-con-full e-flex e-con e-child\" data-id=\"5eced1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-57d7003 e-con-full e-flex e-con e-child\" data-id=\"57d7003\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ded401 elementor-align-start elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4ded401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-bookmark\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M336 0H48C21.49 0 0 21.49 0 48v464l192-112 192 112V48c0-26.51-21.49-48-48-48zm0 428.43l-144-84-144 84V54a6 6 0 0 1 6-6h276c3.314 0 6 2.683 6 5.996V428.43z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">S\u00e3o os processos que garantem o realiza\u00e7\u00e3o de sucesso.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a73b8aa elementor-widget elementor-widget-heading\" data-id=\"a73b8aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Principais processos das metodologias de venda que garantem a satisfa\u00e7\u00e3o.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8076133 elementor-widget elementor-widget-text-editor\" data-id=\"8076133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As metodologias SPIN Selling, Solution Selling e Challenger Sale guiam vendedores em vendas complexas (B2B) por meio de processos consultivos e estrat\u00e9gicos que priorizam o entendimento profundo do cliente de suas dores, a solu\u00e7\u00e3o dessas dores atrav\u00e9s da cria\u00e7\u00e3o de valor e o fechamento assertivo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d67f73 elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"3d67f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t\t            <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-3d67f73\" data-scroll-on-click=\"yes\" data-scroll-speed=\"300\" data-accordion-id=\"3d67f73\" data-accordion-type=\"accordion\" data-toogle-speed=\"300\">\n            <div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"o-spin-selling-estrutura-a-conversa\" class=\"elementor-tab-title eael-accordion-header active-default\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-6431\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><h5 class=\"eael-accordion-tab-title\">O SPIN Selling estrutura a conversa...<\/h5><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-6431\" class=\"eael-accordion-content clearfix active-default\" data-tab=\"1\" aria-labelledby=\"o-spin-selling-estrutura-a-conversa\"><p><strong>O <span class=\"glossary-tooltip glossary-term-3838\" tabindex=\"0\"><span class=\"glossary-link\"><span class=\"glossary-underline\">SPIN Selling<\/span><\/span><span class=\"hidden glossary-tooltip-content clearfix\"><span class=\"glossary-tooltip-text\">Metodologia de investiga\u00e7\u00e3o comercial baseada no comportamento de compra de grandes contas. Na SOMAR, o SPIN \u00e9 a ferramenta de &#8220;Raio-X&#8221; que move o cliente da indiferen\u00e7a para a urg\u00eancia de compra atrav\u00e9s de uma sequ\u00eancia l\u00f3gica de perguntas.<\/span><\/span><\/span> estrutura a conversa em torno de uma sequ\u00eancia l\u00f3gica de investiga\u00e7\u00e3o:<\/strong> inicia com o estabelecimento de rapport e coleta de contexto, avan\u00e7a para a identifica\u00e7\u00e3o e amplifica\u00e7\u00e3o de problemas, e culmina na constru\u00e7\u00e3o conjunta da vis\u00e3o de solu\u00e7\u00e3o, incentivando o cliente a reconhecer os benef\u00edcios da mudan\u00e7a. Ele \u00e9 uma t\u00e9cnica de investiga\u00e7\u00e3o utilizada na sequ\u00eancia de intera\u00e7\u00f5es de vendas que um vendedor cumpre com um dado cliente.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"o-solution-selling-adota-um-fluxo-consultivo\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-6432\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><h5 class=\"eael-accordion-tab-title\">O Solution Selling adota um fluxo consultivo...<\/h5><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-6432\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"o-solution-selling-adota-um-fluxo-consultivo\"><p><strong>O <span class=\"glossary-tooltip glossary-term-2851 glossary-cat-66\" tabindex=\"0\"><span class=\"glossary-link\"><span class=\"glossary-underline\">Solution Selling<\/span><\/span><span class=\"hidden glossary-tooltip-content clearfix\"><span class=\"glossary-tooltip-text\">Metodologia de Venda de Solu\u00e7\u00e3o que migra o foco das caracter\u00edsticas do produto para a resolu\u00e7\u00e3o de problemas espec\u00edficos do neg\u00f3cio do cliente, alinhando a oferta aos objetivos estrat\u00e9gicos do comprador. Trabalha com processos de venda alinhados com os processos de compra do comprador.<\/span><\/span><\/span> adota um fluxo consultivo semelhante a um diagn\u00f3stico<\/strong>: come\u00e7a com a qualifica\u00e7\u00e3o e compreens\u00e3o das dores do cliente, evolui para o mapeamento de impactos e a co-cria\u00e7\u00e3o de uma solu\u00e7\u00e3o personalizada, e finaliza com a demonstra\u00e7\u00e3o de capacidade, negocia\u00e7\u00e3o e compromisso para implementa\u00e7\u00e3o com resultados mensur\u00e1veis. Seu diferencial est\u00e1 em focar o tempo todo no cliente (comprador), cumprindo um processo que o leva a descobrir, diagnosticar, solucionar e entregar alcan\u00e7ando a satisfa\u00e7\u00e3o do cliente.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"o-challenger-sale-opera-em-trs-pilares\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"3\" aria-controls=\"elementor-tab-content-6433\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><h5 class=\"eael-accordion-tab-title\">O Challenger Sale opera em tr\u00eas pilares...<\/h5><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-6433\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"o-challenger-sale-opera-em-trs-pilares\"><p><strong>O Challenger Sale opera em tr\u00eas pilares principais:<\/strong> <em><strong>Ensinar<\/strong> <\/em>o cliente com insights comerciais disruptivos que redefinem sua percep\u00e7\u00e3o do neg\u00f3cio; <em><strong>Personalizar<\/strong> <\/em>a mensagem para alinhar com as prioridades dos decisores; e <em><strong>Tomar controle<\/strong><\/em> da conversa, mantendo o foco no valor, lidando com obje\u00e7\u00f5es de forma proativa (evitando-as) e <em><strong>Impulsionando<\/strong> <\/em>o processo rumo \u00e0 decis\u00e3o.<\/p><\/div>\n\t\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-923a197 elementor-widget elementor-widget-text-editor\" data-id=\"923a197\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As metodologias SPIN Selling, Solution Selling e Challenger Sale guiam vendedores em vendas complexas (B2B) por meio de processos consultivos e estrat\u00e9gicos que priorizam o entendimento profundo do cliente de suas dores, a solu\u00e7\u00e3o dessas dores atrav\u00e9s da cria\u00e7\u00e3o de valor e o fechamento assertivo.<\/p>\n<p>Esses processos, embora com \u00eanfases distintas, convergem no princ\u00edpio de que o vendedor atua como consultor estrat\u00e9gico: n\u00e3o vende produtos, mas transforma a realidade do cliente ao revelar problemas ocultos, quantificar impactos e entregar solu\u00e7\u00f5es integradas que geram ROI comprovado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-bb4cb14 e-con-full e-flex e-con e-child\" data-id=\"bb4cb14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62082e7 elementor-widget elementor-widget-image\" data-id=\"62082e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/SPIN-Selling-Mesa-Arrumada.webp\" class=\"attachment-large size-large wp-image-1994\" alt=\"\" srcset=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/SPIN-Selling-Mesa-Arrumada.webp 860w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/SPIN-Selling-Mesa-Arrumada-300x169.webp 300w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/SPIN-Selling-Mesa-Arrumada-768x432.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-285e90f elementor-widget elementor-widget-image\" data-id=\"285e90f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"267\" src=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/Cafe-com-processos.webp\" class=\"attachment-large size-large wp-image-1993\" alt=\"\" srcset=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/Cafe-com-processos.webp 400w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/02\/Cafe-com-processos-300x200.webp 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed944a elementor-widget elementor-widget-text-editor\" data-id=\"1ed944a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Na SOMAR integramos os processos para criar valor agregado duradouro.<\/h3>\n<p>Combinamos investiga\u00e7\u00e3o profunda, educa\u00e7\u00e3o com insights transformadores e execu\u00e7\u00e3o controlada para entregar conjuntos de servi\u00e7os customizados como uma solu\u00e7\u00e3o que <b>resolvem desafios complexos, capacitam vendedores e suporte, otimizam opera\u00e7\u00f5es e aceleram o crescimento<\/b> \u2013 sempre com alinhamento com os objetivos dos clientes, m\u00e9tricas claras e resultados consolidados.<\/p>\n<p>Utilizamos essa abordagem em nossas Equipes de Vendas que atendem nossos Parceiros Empresarias, bem como entregamos servi\u00e7os que podem colocar as organiza\u00e7\u00f5es de venda de nossos clientes no caminho dessa venda de solu\u00e7\u00e3o.<\/p>\n<p><span style=\"color: #ff6600;\"><strong><span style=\"font-size: 20px;\">Pronto para uma abordagem que vai al\u00e9m do convencional?<\/span><\/strong><\/span><\/p>\n<p><b>\u00a0A SOMAR est\u00e1 preparada para aplicar esses processos ao seu neg\u00f3cio e gerar o impacto que voc\u00ea precisa.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-658566a e-flex e-con-boxed e-con e-parent\" data-id=\"658566a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-e8ac521 e-con-full e-flex e-con e-child\" data-id=\"e8ac521\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f325447 elementor-align-start elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7f325447\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-question\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M202.021 0C122.202 0 70.503 32.703 29.914 91.026c-7.363 10.58-5.093 25.086 5.178 32.874l43.138 32.709c10.373 7.865 25.132 6.026 33.253-4.148 25.049-31.381 43.63-49.449 82.757-49.449 30.764 0 68.816 19.799 68.816 49.631 0 22.552-18.617 34.134-48.993 51.164-35.423 19.86-82.299 44.576-82.299 106.405V320c0 13.255 10.745 24 24 24h72.471c13.255 0 24-10.745 24-24v-5.773c0-42.86 125.268-44.645 125.268-160.627C377.504 66.256 286.902 0 202.021 0zM192 373.459c-38.196 0-69.271 31.075-69.271 69.271 0 38.195 31.075 69.27 69.271 69.27s69.271-31.075 69.271-69.271-31.075-69.27-69.271-69.27z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">FAQ - COMO FAZEMOS<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27dd92d5 elementor-widget elementor-widget-heading\" data-id=\"27dd92d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00favidas frequentes.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11621579 elementor-widget elementor-widget-text-editor\" data-id=\"11621579\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O rigor metodol\u00f3gico \u00e9 o que garante que os resultados da SOMAR n\u00e3o sejam obra do acaso ou dependentes de lampejos de sorte. N\u00e3o acreditamos no mito do &#8220;vendedor nato&#8221;, mas sim no <b data-path-to-node=\"14\" data-index-in-node=\"192\">Engenheiro de Vendas<\/b> treinado em processos l\u00f3gicos e audit\u00e1veis que respeitam a psicologia do comprador.<\/p>\n<p>Abaixo, listamos as d\u00favidas mais comuns de quem est\u00e1 buscando nossas solu\u00e7\u00f5es. Caso sua pergunta n\u00e3o esteja aqui, recomendamos visitar nossa <b data-path-to-node=\"74\" data-index-in-node=\"238\"><a href=\"https:\/\/somarparcerias.com.br\/wsmr\/home\/ecossistema-somar\/ci-cafe-com-vendas\/faq-duvidas-frequentes\/#faq-comofazemos\">Central de D\u00favidas Frequentes (FAQs)<\/a>\u00a0<\/b>ou entrar em contato direto com nosso time pelo chat ou formul\u00e1rio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce6dff elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"5ce6dff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t\t            <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-5ce6dff\" data-scroll-on-click=\"yes\" data-scroll-speed=\"300\" data-accordion-id=\"5ce6dff\" data-accordion-type=\"accordion\" data-toogle-speed=\"300\">\n            <div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"o-que-engenharia-de-vendas-no-conceito-somar\" class=\"elementor-tab-title eael-accordion-header active-default\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-9741\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">O que \u00e9 Engenharia de Vendas no conceito SOMAR?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-9741\" class=\"eael-accordion-content clearfix active-default\" data-tab=\"1\" aria-labelledby=\"o-que-engenharia-de-vendas-no-conceito-somar\"><p>Engenharia de Vendas \u00e9 a aplica\u00e7\u00e3o rigorosa de m\u00e9todos cient\u00edficos e processos audit\u00e1veis para guiar o comprador durante toda a jornada de decis\u00e3o. Ela substitui a intui\u00e7\u00e3o subjetiva por uma sequ\u00eancia l\u00f3gica de diagn\u00f3sticos t\u00e9cnicos que validam a dor e o ROI da solu\u00e7\u00e3o proposta. No conceito SOMAR, vender \u00e9 uma ci\u00eancia de dados e psicologia aplicada que visa entregar previsibilidade absoluta ao faturamento.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"por-que-o-spin-selling-o-alicerce-do-diagnstico\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-9742\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Por que o SPIN Selling \u00e9 o alicerce do diagn\u00f3stico?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-9742\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"por-que-o-spin-selling-o-alicerce-do-diagnstico\"><p>O SPIN Selling \u00e9 fundamental porque fornece a estrutura de perguntas necess\u00e1ria para transformar dores impl\u00edcitas em necessidades expl\u00edcitas de compra na mente do cliente. Atrav\u00e9s das fases de Situa\u00e7\u00e3o, Problema, Implica\u00e7\u00e3o e Necessidade, o vendedor conduz o comprador a entender o custo real de n\u00e3o resolver o problema. Essa metodologia garante que a proposta de valor seja constru\u00edda sobre uma base s\u00f3lida de diagn\u00f3stico t\u00e9cnico irrefut\u00e1vel.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"como-o-solution-selling-aplicado-na-nossa-rotina\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"3\" aria-controls=\"elementor-tab-content-9743\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Como o Solution Selling \u00e9 aplicado na nossa rotina?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-9743\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"como-o-solution-selling-aplicado-na-nossa-rotina\"><p>O Solution Selling \u00e9 aplicado para garantir que o foco da negocia\u00e7\u00e3o permane\u00e7a na resolu\u00e7\u00e3o de problemas estrat\u00e9gicos do neg\u00f3cio do cliente e n\u00e3o apenas nas funcionalidades do produto. Ele nos guia para alinhar nossa oferta aos objetivos de longo prazo do comprador, criando uma proposta de valor personalizada e de alto impacto. Na SOMAR, vender uma solu\u00e7\u00e3o significa ser um parceiro estrat\u00e9gico que entrega resultados tang\u00edveis para a organiza\u00e7\u00e3o do cliente.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"qual-o-papel-do-challenger-sale-na-negociao\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"4\" aria-controls=\"elementor-tab-content-9744\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Qual o papel do Challenger Sale na negocia\u00e7\u00e3o?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-9744\" class=\"eael-accordion-content clearfix\" data-tab=\"4\" aria-labelledby=\"qual-o-papel-do-challenger-sale-na-negociao\"><p>O framework do Challenger Sale \u00e9 usado para que o vendedor assuma o controle da negocia\u00e7\u00e3o, ensinando novos <i>insights<\/i> que desafiam o <i>status quo<\/i> do comprador. Essa abordagem permite criar uma tens\u00e3o construtiva que move o cliente da zona de conforto para a tomada de decis\u00e3o assertiva. Ser um desafiador no Ecossistema SOMAR significa liderar o cliente com autoridade t\u00e9cnica, ajudando-o a enxergar riscos que ele ainda n\u00e3o percebeu.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"como-vocs-utilizam-a-psicologia-do-comprador\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"5\" aria-controls=\"elementor-tab-content-9745\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Como voc\u00eas utilizam a Psicologia do Comprador?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-9745\" class=\"eael-accordion-content clearfix\" data-tab=\"5\" aria-labelledby=\"como-vocs-utilizam-a-psicologia-do-comprador\"><p>N\u00f3s mapeamos os marcos l\u00f3gicos e emocionais que regem o comportamento de compra no B2B para entregar a informa\u00e7\u00e3o t\u00e9cnica exata no momento em que ela \u00e9 exigida. Entender a psicologia do comprador permite que o vendedor neutralize medos e valide certezas atrav\u00e9s de dados e provas sociais cir\u00fargicas. Esse alinhamento psicol\u00f3gico reduz o ciclo de venda e aumenta significativamente as taxas de fechamento de contratos complexos.<\/p><\/div>\n\t\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Como fazemos. Nosso m\u00e9todo \u00e9 a ponte entre a sua meta e o seu resultado. Trabalhamos com um framework propriet\u00e1rio de 5 etapas que vai do Diagn\u00f3stico Profundo \u00e0 Escala Acelerada. N\u00e3o pulamos etapas e rejeitamos scripts engessados: primeiro entendemos o cen\u00e1rio, depois desenhamos a estrat\u00e9gia consultiva e, s\u00f3 ent\u00e3o, executamos com for\u00e7a total. Conhe\u00e7a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":117,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-180","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/pages\/180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/comments?post=180"}],"version-history":[{"count":11,"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/pages\/180\/revisions"}],"predecessor-version":[{"id":5905,"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/pages\/180\/revisions\/5905"}],"up":[{"embeddable":true,"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/pages\/117"}],"wp:attachment":[{"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/media?parent=180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}