{"id":1743,"date":"2026-01-31T21:31:33","date_gmt":"2026-02-01T00:31:33","guid":{"rendered":"https:\/\/somarparcerias.com.br\/wsmr\/?page_id=1743"},"modified":"2026-03-18T08:54:39","modified_gmt":"2026-03-18T11:54:39","slug":"livraria-curada-cafe-com-vendas","status":"publish","type":"page","link":"https:\/\/somarparcerias.com.br\/wsmr\/home\/ecossistema-somar\/hub-conhecimento-inteligencia-cafe-com-vendas\/livraria-curada-cafe-com-vendas\/","title":{"rendered":"Livraria Curada Caf\u00e9 com Vendas.\u200b"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1743\" class=\"elementor elementor-1743\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2ff32339 e-flex e-con-boxed e-con e-parent\" data-id=\"2ff32339\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-47ab93de e-con-full e-flex e-con e-child\" data-id=\"47ab93de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b98cac1 elementor-widget elementor-widget-heading\" data-id=\"6b98cac1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Livraria Curada Caf\u00e9 com Vendas.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d547537 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7d547537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>No Hub de Conhecimento e Intelig\u00eancia Caf\u00e9 com Vendas, acreditamos que o conhecimento t\u00e9cnico \u00e9 o combust\u00edvel da alta performance em Vendas. Dessa forma, nossa Livraria n\u00e3o \u00e9 um simples cat\u00e1logo gen\u00e9rico; mas \u00e9 uma sele\u00e7\u00e3o rigorosa das obras que servem de alicerce para as metodologias que dominamos, utilizamos e indicamos. Do SPIN Selling, Solution e Challenger Sale \u00e0 psicologia da negocia\u00e7\u00e3o complexa e dos processos de venda complexas, cada livro que curamos \u00e9 uma ferramenta validada na linha de frente pelo Ecossistema SOMAR: nossa Engenharia de Vendas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-104bdc3 elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"104bdc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-home\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M280.37 148.26L96 300.11V464a16 16 0 0 0 16 16l112.06-.29a16 16 0 0 0 15.92-16V368a16 16 0 0 1 16-16h64a16 16 0 0 1 16 16v95.64a16 16 0 0 0 16 16.05L464 480a16 16 0 0 0 16-16V300L295.67 148.26a12.19 12.19 0 0 0-15.3 0zM571.6 251.47L488 182.56V44.05a12 12 0 0 0-12-12h-56a12 12 0 0 0-12 12v72.61L318.47 43a48 48 0 0 0-61 0L4.34 251.47a12 12 0 0 0-1.6 16.9l25.5 31A12 12 0 0 0 45.15 301l235.22-193.74a12.19 12.19 0 0 1 15.3 0L530.9 301a12 12 0 0 0 16.9-1.6l25.5-31a12 12 0 0 0-1.7-16.93z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Home <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Livraria Curada Caf\u00e9 com Vendas.\u200b<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4c038f25 e-flex e-con-boxed e-con e-parent\" data-id=\"4c038f25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-e8e69bf e-con-full e-flex e-con e-child\" data-id=\"e8e69bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3305927e e-con-full e-flex e-con e-child\" data-id=\"3305927e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-561011c4 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"561011c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7cfbbb50 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"7cfbbb50\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40f3a3b7 elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"40f3a3b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-book-reader-solid\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t3\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tMetodologias de venda de solu\u00e7\u00e3o eficazes e eficientes para todos!\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1ac8566e e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1ac8566e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54e0456e ekit-equal-height-disable elementor-widget elementor-widget-elementskit-image-box\" data-id=\"54e0456e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-image-box.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n            <div class=\"elementskit-info-image-box ekit-image-box text-center style-modern\" >\n\n                \n                <div class=\"elementskit-box-header image-box-img-center\">\n\n                    <img fetchpriority=\"high\" decoding=\"async\" width=\"675\" height=\"375\" src=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/01\/Gestao-de-resultados-comerciais-como-readequar-a-sua-meta-foto-de-capa.webp\" class=\"attachment-full size-full wp-image-778\" alt=\"\" srcset=\"https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/01\/Gestao-de-resultados-comerciais-como-readequar-a-sua-meta-foto-de-capa.webp 675w, https:\/\/somarparcerias.com.br\/wsmr\/wp-content\/uploads\/2026\/01\/Gestao-de-resultados-comerciais-como-readequar-a-sua-meta-foto-de-capa-300x167.webp 300w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/>\n                <\/div>\n                \n                <div class=\"elementskit-box-body ekit-image-box-body\">\n                    <div class=\"elementskit-box-content ekit-image-box-body-inner\">\n                                                <h3 class=\"elementskit-info-box-title\">\n\n                        Elevando Suas Vendas: Integrando metodologias de venda para o Sucesso em Vendas B2B\n                        \n                    <\/h3>\n                                                            <div class=\"elementskit-box-style-content\">\n                        <p>Taxas de fechamento em vendas B2B complexas patinam em torno de 20-21% no mercado atual, enquanto a indecis\u00e3o do comprador segue como o maior entrave para 48% dos vendedores, segundo dados recentes da Challenger Inc. e benchmarks da HubSpot em 2025.<\/p>\n\n<p>Pesquisas robustas mostram que duas metodologias de vendas comprovadas quebram esse ciclo: o SPIN Selling, que reduz obje\u00e7\u00f5es em at\u00e9 55% e eleva o volume de vendas em 17-20% logo de cara; e o Challenger Sale, respons\u00e1vel por at\u00e9 54% dos vendedores obterem alto desempenho em negocia\u00e7\u00f5es dif\u00edceis, com \u00edndices de ganho (fechamento) chegando a 50-54%.<\/p>\n\n<p>A SOMAR Parcerias integra essas abordagens em modelos flex\u00edveis \u2014 consultoria personalizada, equipe outbound terceirizada exclusiva ou um modelo h\u00edbrido desses dois \u2014 entregando resultados muito acima da m\u00e9dia, com ciclos mais curtos, menor custo, risco reduzido e resultados superiores.<\/p>\n\n<p>A pergunta que resta para os donos de empresa e gestores de vendas responderem \u00e9: at\u00e9 quando devemos aceitar vender na m\u00e9dia do mercado ou j\u00e1 \u00e9 hora de passar a lider\u00e1-lo?<\/p>                    <\/div>\n                                    <\/div>\n\n                                <div class=\"elementskit-box-footer\">\n                    <div class=\"box-footer\">\n                        <div class=\"btn-wraper\">\n                                                            <a href=\"https:\/\/somarparcerias.com.br\/wsmr\/elevando-suas-vendas-integrando-spin-selling-e-challenger-sale-para-o-sucesso-em-vendas-b2b\/\" target=\"_blank\" class=\"elementskit-btn whitespace--normal\">\n                                    Verifique nosso artigo completo                                <\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                            <\/div>\n            <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77f78ee8 elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"77f78ee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"lnr lnr-rocket\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5e77d7ed e-con-full e-flex e-con e-child\" data-id=\"5e77d7ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65e610f7 elementor-align-start elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"65e610f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-bookmark-solid\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">A base para uma venda de sucesso \u00e9 a teoria aplicada.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-894c606 elementor-widget elementor-widget-heading\" data-id=\"894c606\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vendas pode ser aprendida.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-381cda23 elementor-widget elementor-widget-text-editor\" data-id=\"381cda23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"auto\"><strong>Bem-vindo \u00e0 Livraria Caf\u00e9 com Vendas, seu ponto de encontro para estudar e aprender Vendas.<\/strong> Somos especializados em livros sobre metodologias de vendas de solu\u00e7\u00e3o, sobre parceria e autogest\u00e3o &#8211; temas que norteiam a SOMAR Parcerias.<\/p>\n<p dir=\"auto\"><strong>Aqui, voc\u00ea encontra obras essenciais sobre SPIN Selling, Solution Selling e Challenger Sale, que ajudam profissionais e empresas a elevar o n\u00edvel de suas estrat\u00e9gias de vendas e seus resultados.<\/strong><\/p>\n<p dir=\"auto\">Nossa livraria est\u00e1 diretamente ligada ao <strong>Blog Caf\u00e9 com Vendas<\/strong>, onde discutimos dicas pr\u00e1ticas, casos reais e insights para impulsionar sua carreira em vendas. Acesse o <a href=\"https:\/\/www.cafecomvendas.com.br\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>Blog Caf\u00e9 com Vendas<\/strong><\/a> para complementar sua leitura com conte\u00fados exclusivos das melhores metodologias.<\/p>\n<p dir=\"auto\">E futuramente se unir\u00e1 a livraria e ao blog um programa de capacita\u00e7\u00e3o em Vendas que ser\u00e1 disponibilizado a Parceiros de Neg\u00f3cios, demais empresas e suas Equipes de Vendas e mesmo para todo vendedor que queira aprender a vender mais e melhor.<\/p>\n<h3 dir=\"auto\">A Import\u00e2ncia do Conhecimento em Metodologias de Vendas.<\/h3>\n<p dir=\"auto\"><strong>No mundo competitivo das vendas, o conhecimento n\u00e3o \u00e9 apenas uma ferramenta \u2013 \u00e9 o combust\u00edvel para o sucesso sustent\u00e1vel.<\/strong> Metodologias como SPIN Selling, Solution Selling e Challenger Sale v\u00e3o al\u00e9m de t\u00e9cnicas b\u00e1sicas; elas fornecem estruturas comprovadas para identificar necessidades reais dos clientes, resolver problemas complexos e desafiar perspectivas tradicionais.<\/p>\n<p dir=\"auto\">Ao investir em livros sobre essas abordagens, voc\u00ea <strong>ganha a capacidade de implementar pr\u00e1ticas que transformam vendas individuais intuitivas em resultados consistentes, aumentando a confian\u00e7a, a efici\u00eancia e a reten\u00e7\u00e3o de clientes.<\/strong><\/p>\n<p dir=\"auto\"><strong>Na empresa, esses conhecimentos fomentam uma cultura de vendas consultivas, alinhando equipes para focar em valor agregado em vez de pre\u00e7o.<\/strong><\/p>\n<p dir=\"auto\">Individualmente, eles empoderam vendedores a conduzirem conversas impactantes, fechando neg\u00f3cios maiores e construindo relacionamentos duradouros. Sem esse embasamento te\u00f3rico e pr\u00e1tico, muitas estrat\u00e9gias falham na execu\u00e7\u00e3o di\u00e1ria.<\/p>\n<p dir=\"auto\">Por isso, recomendamos come\u00e7ar pela leitura dessas obras para aplicar conceitos como questionamentos SPIN (Situa\u00e7\u00e3o, Problema, Implica\u00e7\u00e3o, Retorno), foco em solu\u00e7\u00f5es personalizadas ou o desafio construtivo do Challenger Sale \u2013 transformando teoria em a\u00e7\u00e3o que impulsiona o crescimento profissional e organizacional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-57e3cebe e-con-full e-flex e-con e-child\" data-id=\"57e3cebe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-23e64115 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"23e64115\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5038f3b4 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"5038f3b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-growth\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tAlcance taxas de avan\u00e7o em suas negocia\u00e7\u00f5es de at\u00e9 65%.\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-92119c1 e-flex e-con-boxed e-con e-parent\" data-id=\"92119c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7031dbf elementor-widget elementor-widget-eael-adv-tabs\" data-id=\"7031dbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-adv-tabs.default\">\n\t\t\t\t\t        <div data-scroll-on-click=\"\" data-scroll-speed=\"500\" id=\"eael-advance-tabs-7031dbf\" class=\"eael-advance-tabs eael-tabs-horizontal eael-tab-auto-active eael-tab-toggle\" data-tabid=\"7031dbf\">\n            <div class=\"eael-tabs-nav eael-tabs-glassey\">\n                <ul class=\"eael-tab-top-icon\" role=\"tablist\">\n                                            <li id=\"trilha-brspin-selling-bra-arte-do-diagnstico-profissional\" class=\"active-default eael-tab-item-trigger eael-tab-nav-item\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"trilha-brspin-selling-bra-arte-do-diagnstico-profissional-tab\" aria-expanded=\"false\">\n                            \n                                                                <svg class=\"e-font-icon-svg e-far-question-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 448c-110.532 0-200-89.431-200-200 0-110.495 89.472-200 200-200 110.491 0 200 89.471 200 200 0 110.53-89.431 200-200 200zm107.244-255.2c0 67.052-72.421 68.084-72.421 92.863V300c0 6.627-5.373 12-12 12h-45.647c-6.627 0-12-5.373-12-12v-8.659c0-35.745 27.1-50.034 47.579-61.516 17.561-9.845 28.324-16.541 28.324-29.579 0-17.246-21.999-28.693-39.784-28.693-23.189 0-33.894 10.977-48.942 29.969-4.057 5.12-11.46 6.071-16.666 2.124l-27.824-21.098c-5.107-3.872-6.251-11.066-2.644-16.363C184.846 131.491 214.94 112 261.794 112c49.071 0 101.45 38.304 101.45 88.8zM298 368c0 23.159-18.841 42-42 42s-42-18.841-42-42 18.841-42 42-42 42 18.841 42 42z\"><\/path><\/svg>                                                            \n                            \n                                                            <span class=\"eael-tab-title title-after-icon\" >Trilha <\/br>SPIN Selling: <\/br>A Arte do Diagn\u00f3stico Profissional.<\/span>                                                    <\/li>\n                                            <li id=\"trilha-brsolution-selling-construindo-valor-em-vendas-complexas\" class=\"inactive eael-tab-item-trigger eael-tab-nav-item\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"trilha-brsolution-selling-construindo-valor-em-vendas-complexas-tab\" aria-expanded=\"false\">\n                            \n                                                                <svg class=\"e-font-icon-svg e-fas-eye\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M572.52 241.4C518.29 135.59 410.93 64 288 64S57.68 135.64 3.48 241.41a32.35 32.35 0 0 0 0 29.19C57.71 376.41 165.07 448 288 448s230.32-71.64 284.52-177.41a32.35 32.35 0 0 0 0-29.19zM288 400a144 144 0 1 1 144-144 143.93 143.93 0 0 1-144 144zm0-240a95.31 95.31 0 0 0-25.31 3.79 47.85 47.85 0 0 1-66.9 66.9A95.78 95.78 0 1 0 288 160z\"><\/path><\/svg>                                                            \n                            \n                                                            <span class=\"eael-tab-title title-after-icon\" >Trilha <\/br>Solution Selling: Construindo Valor em Vendas Complexas.<\/span>                                                    <\/li>\n                                            <li id=\"trilha-brchallenger-sale-assumindo-o-controle-do-sucesso\" class=\"inactive eael-tab-item-trigger eael-tab-nav-item\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"trilha-brchallenger-sale-assumindo-o-controle-do-sucesso-tab\" aria-expanded=\"false\">\n                            \n                                                                <svg class=\"e-font-icon-svg e-far-lightbulb\" viewBox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M176 80c-52.94 0-96 43.06-96 96 0 8.84 7.16 16 16 16s16-7.16 16-16c0-35.3 28.72-64 64-64 8.84 0 16-7.16 16-16s-7.16-16-16-16zM96.06 459.17c0 3.15.93 6.22 2.68 8.84l24.51 36.84c2.97 4.46 7.97 7.14 13.32 7.14h78.85c5.36 0 10.36-2.68 13.32-7.14l24.51-36.84c1.74-2.62 2.67-5.7 2.68-8.84l.05-43.18H96.02l.04 43.18zM176 0C73.72 0 0 82.97 0 176c0 44.37 16.45 84.85 43.56 115.78 16.64 18.99 42.74 58.8 52.42 92.16v.06h48v-.12c-.01-4.77-.72-9.51-2.15-14.07-5.59-17.81-22.82-64.77-62.17-109.67-20.54-23.43-31.52-53.15-31.61-84.14-.2-73.64 59.67-128 127.95-128 70.58 0 128 57.42 128 128 0 30.97-11.24 60.85-31.65 84.14-39.11 44.61-56.42 91.47-62.1 109.46a47.507 47.507 0 0 0-2.22 14.3v.1h48v-.05c9.68-33.37 35.78-73.18 52.42-92.16C335.55 260.85 352 220.37 352 176 352 78.8 273.2 0 176 0z\"><\/path><\/svg>                                                            \n                            \n                                                            <span class=\"eael-tab-title title-after-icon\" >Trilha <\/br>Challenger Sale: Assumindo o Controle do Sucesso.<\/span>                                                    <\/li>\n                                            <li id=\"trilha-brequipe-autogestionada-bra-base-da-nossa-expanso\" class=\"inactive eael-tab-item-trigger eael-tab-nav-item\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"trilha-brequipe-autogestionada-bra-base-da-nossa-expanso-tab\" aria-expanded=\"false\">\n                            \n                                                                <i class=\"jki jki-hand-pointer\"><\/i>                                                            \n                            \n                                                            <span class=\"eael-tab-title title-after-icon\" >Trilha <\/br>Equipe Autogestionada: <\/br>A Base da Nossa Expans\u00e3o.<\/span>                                                    <\/li>\n                                            <li id=\"trilha-brparceria-estratgica-bro-poder-do-ecossistema\" class=\"inactive eael-tab-item-trigger eael-tab-nav-item\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"trilha-brparceria-estratgica-bro-poder-do-ecossistema-tab\" aria-expanded=\"false\">\n                            \n                                                                <svg class=\"e-font-icon-svg e-fas-handshake\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M434.7 64h-85.9c-8 0-15.7 3-21.6 8.4l-98.3 90c-.1.1-.2.3-.3.4-16.6 15.6-16.3 40.5-2.1 56 12.7 13.9 39.4 17.6 56.1 2.7.1-.1.3-.1.4-.2l79.9-73.2c6.5-5.9 16.7-5.5 22.6 1 6 6.5 5.5 16.6-1 22.6l-26.1 23.9L504 313.8c2.9 2.4 5.5 5 7.9 7.7V128l-54.6-54.6c-5.9-6-14.1-9.4-22.6-9.4zM544 128.2v223.9c0 17.7 14.3 32 32 32h64V128.2h-96zm48 223.9c-8.8 0-16-7.2-16-16s7.2-16 16-16 16 7.2 16 16-7.2 16-16 16zM0 384h64c17.7 0 32-14.3 32-32V128.2H0V384zm48-63.9c8.8 0 16 7.2 16 16s-7.2 16-16 16-16-7.2-16-16c0-8.9 7.2-16 16-16zm435.9 18.6L334.6 217.5l-30 27.5c-29.7 27.1-75.2 24.5-101.7-4.4-26.9-29.4-24.8-74.9 4.4-101.7L289.1 64h-83.8c-8.5 0-16.6 3.4-22.6 9.4L128 128v223.9h18.3l90.5 81.9c27.4 22.3 67.7 18.1 90-9.3l.2-.2 17.9 15.5c15.9 13 39.4 10.5 52.3-5.4l31.4-38.6 5.4 4.4c13.7 11.1 33.9 9.1 45-4.7l9.5-11.7c11.2-13.8 9.1-33.9-4.6-45.1z\"><\/path><\/svg>                                                            \n                            \n                                                            <span class=\"eael-tab-title title-after-icon\" >Trilha <\/br>Parceria Estrat\u00e9gica: <\/br>O Poder do Ecossistema.<\/span>                                                    <\/li>\n                    \n                                       <div class=\"eael-tabs-glassey-svg\">\n                        <svg style=\"display: none\">\n                           <filter id=\"switcher\" x=\"0\" y=\"0\" width=\"100%\" height=\"100%\" filterUnits=\"objectBoundingBox\">\n                              <feTurbulence type=\"fractalNoise\" baseFrequency=\"0.003 0.007\" numOctaves=\"1\" result=\"turbulence\" \/>\n                              <feDisplacementMap in=\"SourceGraphic\" in2=\"turbulence\" scale=\"200\" xChannelSelector=\"R\" yChannelSelector=\"G\" \/>\n                           <\/filter>\n                        <\/svg>\n                     <\/div>\n                                     <\/ul>\n            <\/div>\n            \n            <div class=\"eael-tabs-content\">\n\t\t        \n                    <div id=\"trilha-brspin-selling-bra-arte-do-diagnstico-profissional-tab\" class=\"clearfix eael-tab-content-item active-default\" data-title-link=\"trilha-brspin-selling-bra-arte-do-diagnstico-profissional-tab\">\n\t\t\t\t        <p>No Caf\u00e9 com Vendas, n\u00e3o acreditamos em &#8217;empurrar&#8217; solu\u00e7\u00f5es. Acreditamos em entender profundamente a dor do cliente para que a venda seja uma consequ\u00eancia natural. Esta trilha \u00e9 a base do nosso processo investigativo. Aqui, voc\u00ea aprender\u00e1 que o sil\u00eancio e a pergunta certa valem mais do que mil apresenta\u00e7\u00f5es. Domine o SPIN para transformar cada conversa em uma oportunidade de valor.<\/p>                    <\/div>\n\t\t        \n                    <div id=\"trilha-brsolution-selling-construindo-valor-em-vendas-complexas-tab\" class=\"clearfix eael-tab-content-item inactive\" data-title-link=\"trilha-brsolution-selling-construindo-valor-em-vendas-complexas-tab\">\n\t\t\t\t        <p>Vender uma solu\u00e7\u00e3o \u00e9 diferente de vender um produto; exige alinhamento com o ciclo de decis\u00e3o do cliente. Selecionamos estas obras para que voc\u00ea, nosso parceiro, saiba como mapear as dores latentes e transform\u00e1-las em solu\u00e7\u00f5es financeiramente vi\u00e1veis. Esta \u00e9 a trilha para quem deseja sair da briga de pre\u00e7os e entrar na esfera da consultoria estrat\u00e9gica.<\/p>                    <\/div>\n\t\t        \n                    <div id=\"trilha-brchallenger-sale-assumindo-o-controle-do-sucesso-tab\" class=\"clearfix eael-tab-content-item inactive\" data-title-link=\"trilha-brchallenger-sale-assumindo-o-controle-do-sucesso-tab\">\n\t\t\t\t        <p>O mercado B2B mudou. Hoje, o cliente j\u00e1 pesquisou 60% da solu\u00e7\u00e3o antes de falar conosco. O perfil &#8216;Challenger&#8217; \u00e9 o que buscamos em nossos parceiros: algu\u00e9m que entrega insights, desafia o status quo e guia o cliente com autoridade. Estes livros v\u00e3o te ensinar a n\u00e3o ter medo de liderar a venda e a ser o consultor que o cliente respeita e ouve.<\/p>                    <\/div>\n\t\t        \n                    <div id=\"trilha-brequipe-autogestionada-bra-base-da-nossa-expanso-tab\" class=\"clearfix eael-tab-content-item inactive\" data-title-link=\"trilha-brequipe-autogestionada-bra-base-da-nossa-expanso-tab\">\n\t\t\t\t        <p>Nossa parceria \u00e9 baseada na confian\u00e7a e na autonomia. Queremos que voc\u00ea gerencie sua opera\u00e7\u00e3o com a mesma maestria que gerenciamos a nossa. Esta curadoria foca em modelos de gest\u00e3o modernos, onde a hierarquia d\u00e1 lugar \u00e0 responsabilidade e ao prop\u00f3sito. Se voc\u00ea quer escalar seu time de vendas sem se tornar um gargalo, estas s\u00e3o as suas leituras obrigat\u00f3rias.<\/p>                    <\/div>\n\t\t        \n                    <div id=\"trilha-brparceria-estratgica-bro-poder-do-ecossistema-tab\" class=\"clearfix eael-tab-content-item inactive\" data-title-link=\"trilha-brparceria-estratgica-bro-poder-do-ecossistema-tab\">\n\t\t\t\t        <p>Ningu\u00e9m cresce sozinho no mercado moderno. O Caf\u00e9 com Vendas \u00e9, essencialmente, um <span class=\"glossary-tooltip glossary-term-2844\" tabindex=\"0\"><span class=\"glossary-link\"><span class=\"glossary-underline\">ecossistema<\/span><\/span><span class=\"hidden glossary-tooltip-content clearfix\"><span class=\"glossary-tooltip-text\">O Ecossistema SOMAR refere-se a um modelo de colabora\u00e7\u00e3o que integra ferramentas tecnol\u00f3gicas, metodologias de venda de solu\u00e7\u00e3o renomadas e comprovadas e diferentes tipos de parceiros estrat\u00e9gicos, sob uma \u00fanica vis\u00e3o de execu\u00e7\u00e3o criada pela SOMAR. Este ecossistema elimina o &#8220;lixo operacional&#8221; e permite que os profissionais foquem exclusivamente na resolu\u00e7\u00e3o de problemas complexos dos clientes e solu\u00e7\u00e3o deles at\u00e9&#8230;<\/span><\/span><\/span> de alian\u00e7as. Esta trilha explica a l\u00f3gica por tr\u00e1s do nosso modelo de neg\u00f3cio: como colaborar de forma ganha-ganha, como alinhar marcas e como criar uma rede onde todos os membros se fortalecem. \u00c9 o guia te\u00f3rico da nossa uni\u00e3o pr\u00e1tica.<\/p>                    <\/div>\n\t\t                    <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-09e0dcf e-flex e-con-boxed e-con e-parent\" data-id=\"09e0dcf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ed2081c e-con-full e-flex e-con e-child\" data-id=\"ed2081c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9360896 e-con-full e-flex e-con e-child\" data-id=\"9360896\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6c4d6bc7 e-flex e-con-boxed e-con e-parent\" data-id=\"6c4d6bc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-226bc47b e-con-full e-flex e-con e-child\" data-id=\"226bc47b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cad40d2 elementor-align-start elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4cad40d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-question\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M202.021 0C122.202 0 70.503 32.703 29.914 91.026c-7.363 10.58-5.093 25.086 5.178 32.874l43.138 32.709c10.373 7.865 25.132 6.026 33.253-4.148 25.049-31.381 43.63-49.449 82.757-49.449 30.764 0 68.816 19.799 68.816 49.631 0 22.552-18.617 34.134-48.993 51.164-35.423 19.86-82.299 44.576-82.299 106.405V320c0 13.255 10.745 24 24 24h72.471c13.255 0 24-10.745 24-24v-5.773c0-42.86 125.268-44.645 125.268-160.627C377.504 66.256 286.902 0 202.021 0zM192 373.459c-38.196 0-69.271 31.075-69.271 69.271 0 38.195 31.075 69.27 69.271 69.27s69.271-31.075 69.271-69.271-31.075-69.27-69.271-69.27z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">FAQ - COMO FAZEMOS<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0bd543 elementor-widget elementor-widget-heading\" data-id=\"a0bd543\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00favidas frequentes.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6badcf72 elementor-widget elementor-widget-text-editor\" data-id=\"6badcf72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A <strong>Livraria Caf\u00e9 com Vendas<\/strong> \u00e9 a funda\u00e7\u00e3o cient\u00edfica do nosso Ecossistema, reunindo as 75 obras fundamentais, em 5 trilhas de estudo, que sustentam a autoridade t\u00e9cnica da SOMAR<\/p>\n<p>Abaixo, listamos as d\u00favidas mais comuns de quem est\u00e1 buscando nossas solu\u00e7\u00f5es. Caso sua pergunta n\u00e3o esteja aqui, recomendamos visitar nossa <a href=\"https:\/\/somarparcerias.com.br\/wsmr\/home\/ecossistema-somar\/ci-cafe-com-vendas\/cfv-livraria\/#faq-cfv-livraria\"><b data-path-to-node=\"74\" data-index-in-node=\"238\">Central de D\u00favidas Frequentes (FAQs)<\/b><\/a>\u00a0ou entrar em contato direto com nosso time pelo chat ou formul\u00e1rio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbe2083 elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"cbe2083\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t\t            <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-cbe2083\" data-scroll-on-click=\"yes\" data-scroll-speed=\"300\" data-accordion-id=\"cbe2083\" data-accordion-type=\"accordion\" data-toogle-speed=\"300\">\n            <div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"por-que-a-livraria-organizada-especificamente-em-5-trilhas\" class=\"elementor-tab-title eael-accordion-header active-default\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-2131\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Por que a Livraria \u00e9 organizada especificamente em 5 Trilhas?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-2131\" class=\"eael-accordion-content clearfix active-default\" data-tab=\"1\" aria-labelledby=\"por-que-a-livraria-organizada-especificamente-em-5-trilhas\"><p>A divis\u00e3o em cinco trilhas permite que o profissional organize seu desenvolvimento intelectual de forma l\u00f3gica, partindo do diagn\u00f3stico inicial at\u00e9 a autogest\u00e3o s\u00eanior. Cada pilar sustenta uma compet\u00eancia cr\u00edtica da Engenharia de Vendas, garantindo que n\u00e3o existam lacunas na forma\u00e7\u00e3o t\u00e9cnica do vendedor. Essa estrutura facilita a consulta r\u00e1pida e a aplica\u00e7\u00e3o imediata dos conceitos mundiais em negocia\u00e7\u00f5es reais de alto ticket.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"por-que-vocs-recomendam-a-leitura-de-obras-em-lngua-inglesa\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-2132\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Por que voc\u00eas recomendam a leitura de obras em l\u00edngua inglesa?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-2132\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"por-que-vocs-recomendam-a-leitura-de-obras-em-lngua-inglesa\"><p>Recomendamos os t\u00edtulos originais porque muitas tradu\u00e7\u00f5es perdem nuances t\u00e9cnicas fundamentais para a precis\u00e3o da Engenharia de Vendas. O estudo do termo em ingl\u00eas permite que o Parceiro de Neg\u00f3cio alinhe sua linguagem aos padr\u00f5es globais utilizados pelas maiores empresas de consultoria do planeta. Dominar a fonte original \u00e9 o que garante uma autoridade inquestion\u00e1vel quando o comprador exige profundidade metodol\u00f3gica. E sabemos que a leitura em ingl\u00eas pode ser suportada com facilidade pelas novas tecnologias de IA e outras &#8211; s\u00f3 busque compreender o vocabul\u00e1rio e os conceitos sempre para evoluir mais e melhor.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"como-a-trilha-de-diagnstico-spin-influencia-a-venda-complexa\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"3\" aria-controls=\"elementor-tab-content-2133\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Como a Trilha de Diagn\u00f3stico (SPIN) influencia a venda complexa?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-2133\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"como-a-trilha-de-diagnstico-spin-influencia-a-venda-complexa\"><p>Esta trilha re\u00fane as obras de Neil Rackham que s\u00e3o o alicerce absoluto para qualquer diagn\u00f3stico comercial baseado em perguntas de impacto. Ao estudar esses t\u00edtulos, o vendedor aprende a transformar dores impl\u00edcitas em necessidades expl\u00edcitas de compra na mente do cliente. \u00c9 o ponto de partida obrigat\u00f3rio para quem deseja parar de &#8220;empurrar produtos&#8221; e come\u00e7ar a oferecer solu\u00e7\u00f5es estrat\u00e9gicas reais. E as demais obras que produziu ap\u00f3s o SPIN Selling, que j\u00e1 s\u00e3o cinco, abordam os comportamentos do comprador que deve ser considerados por toda a organiza\u00e7\u00e3o de vendas (e de marketing) que queira ter sucesso.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"posso-usar-as-listas-da-livraria-para-treinar-minha-equipe-interna\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"4\" aria-controls=\"elementor-tab-content-2134\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Posso usar as listas da Livraria para treinar minha equipe interna?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-2134\" class=\"eael-accordion-content clearfix\" data-tab=\"4\" aria-labelledby=\"posso-usar-as-listas-da-livraria-para-treinar-minha-equipe-interna\"><p>Sim, as trilhas da Livraria funcionam como roteiros de estudos prontos que qualquer gestor pode implementar para elevar o n\u00edvel t\u00e9cnico do seu departamento. Elas fornecem o embasamento necess\u00e1rio para que o time pare de agir por intui\u00e7\u00e3o e passe a operar sob processos validados. O acesso a esse arsenal \u00e9 uma das formas mais r\u00e1pidas de injetar autoridade e ci\u00eancia na cultura de vendas da sua empresa. Se eu fosse voc\u00ea at\u00e9 daria as obras como pr\u00eamios de vendas \ud83d\ude09<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"a-livraria-atualizada-com-que-frequncia-pela-inteligncia-somar\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"5\" aria-controls=\"elementor-tab-content-2135\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">A Livraria \u00e9 atualizada com que frequ\u00eancia pela intelig\u00eancia SOMAR?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-2135\" class=\"eael-accordion-content clearfix\" data-tab=\"5\" aria-labelledby=\"a-livraria-atualizada-com-que-frequncia-pela-inteligncia-somar\"><p>Nossa curadoria \u00e9 viva e passa por revis\u00f5es constantes sempre que uma nova obra relevante \u00e9 testada e validada em nossa opera\u00e7\u00e3o real. Adicionamos t\u00edtulos que trazem novas perspectivas sobre tecnologia SFA, intelig\u00eancia artificial em vendas e psicologia aplicada ao B2B moderno. Esse compromisso com a atualiza\u00e7\u00e3o garante que o Arsenal Te\u00f3rico do nosso hub seja sempre o estado da arte do conhecimento comercial.<\/p><\/div>\n\t\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>No Hub de Conhecimento e Intelig\u00eancia Caf\u00e9 com Vendas, acreditamos que o conhecimento t\u00e9cnico \u00e9 o combust\u00edvel da alta performance em Vendas. Dessa forma, nossa Livraria n\u00e3o \u00e9 um simples cat\u00e1logo gen\u00e9rico; mas \u00e9 uma sele\u00e7\u00e3o rigorosa das obras que servem de alicerce para as metodologias que dominamos, utilizamos e indicamos. Do SPIN Selling, Solution e Challenger Sale \u00e0 psicologia da negocia\u00e7\u00e3o complexa e dos processos de venda complexas, cada livro que curamos \u00e9 uma ferramenta validada na linha de frente pelo Ecossistema SOMAR: nossa Engenharia de Vendas.<\/p>\n","protected":false},"author":1,"featured_media":1788,"parent":421,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-1743","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/pages\/1743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/comments?post=1743"}],"version-history":[{"count":10,"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/pages\/1743\/revisions"}],"predecessor-version":[{"id":6050,"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/pages\/1743\/revisions\/6050"}],"up":[{"embeddable":true,"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/pages\/421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/media\/1788"}],"wp:attachment":[{"href":"https:\/\/somarparcerias.com.br\/wsmr\/wp-json\/wp\/v2\/media?parent=1743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}